Author: Terrence R. Guay
Publisher: Cambridge University Press
The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.
Table of Contents
Preface
Part I. Understanding the Context of Europe's Business Environment
1. Introduction
Part II. The European Union
2. Origins, development, and institutional framework
3. Political economy of European integration
Part III. Models of Capitalism and National Business-Government Relations
4. Market capitalism
5. Managed capitalism
6. State capitalism
7. Eastern Europe
Part IV. Government Policies and Globalization
8. Promoting business
9. Regulating business
10. Globalization and global actors
Part V. Opportunities and Challenges
11. Industries
12. The road ahead
Glossary
Index
For more information, please see http://www.cambridge.org/us/academic/subjects/management/international-business/business-environment-europe-firms-governments-and-institutions?format=PB