New Edition! International Perspectives on Organizational Behavior and Human Resource Management Third Edition Betty Jane Punnett This new book focuses on the cross-national environment that international firms face. It shows how this environment affects individual behavior, organizational behavior, and human resource management. Clearly written and concise, the book sensitizes readers to the many differences that managers face when they operate cross-nationally, and gives them tools to understand and deal with these differences. 2013. 320 pp. Exhibits, bibliographical references, index. Paper: 3108-4 $59.95 | Sharpe e-Text: $32.95
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Strategies for High-Tech Firms Marketing, Economic, and Legal Issues P.M. Rao and Joseph A. Klein
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies. 2013. 248 pp. Tables, figures, exhibits, boxes, index.
Paperback: 1798-9 $34.95 | Sharpe e-Text: $20.95
Use discount code CAT11 in the cart and SAVE 20% on your paperback purchase. New edition! Entrepreneurial Financial Management An Applied Approach Third Edition Jeffrey R. Cornwall, David O. Vang, and Jean M. Hartman "The best text available for students and entrepreneurs. The sections on bootstrapping, debt and equity financing take the reader from the smallest start-up business to the growing entrepreneurial firm. The book is well written and easy to follow."
-George T. Solomon, The George Washington University 2013. 312 pp. Tables, figures, bibliographic references, index. Paper: 2726-1 $79.95 | Sharpe e-Text: $43.95
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