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EMRBI announces three highly interactive and innovative symposia during
coming EuroMed Academy of Business conference, November, 4-5, 2010, Nicosia
(at Hilton Park), Cyprus. See symposia and participation details below:
Symposium 1: Are B-schools doing their Job?.
Simon Dolan, ESADE University, Spain
Yitzhak Fried, Syracuse University, USA
Demetris Vrontis, Dean of School of Business, University of Nicosia, Cyprus
Yaakov Weber, Chair of Department of Strategy and Entrepreneurship, College
of Management, Israel
The purpose of this highly interactive and innovative symposium is to
discuss some questions and seek for answers that may effectively be
translated into the future school's BA and MBA curriculum, thereby
transforming not only the programs but also the ways the schools interact
with program participants.
Business schools claim to prepare future managers and leaders to deal with
the complex environment and decisions that businesses face. However, growing
criticism suggests that business schools are not doing their job properly.
For example, Mintzberg claims that "conventional MBA programs train the
wrong people in the wrong ways with the wrong consequences."
We would like to discuss different perspectives regarding:
a) How academic programs can add real value in business?
b) What business leaders think about higher education in business?
c) In which areas should business schools focus (for example, soft skills,
globalization and multicultural competences, corporate governance, ethics,
green economy, etc.) in their BA, and MBA programs?
d) Are criteria for students' admission important?
e) How teaching/training should be changed to meet future challenges?
Symposium 2: Economic crisis: consequences and responses
Pier Massa (Chair), Consultant, EMRBI's Country Director for Malta
Amir Shoham (Chair), College of Management, Israel
Michalis Sarris, ex Minister of Finance, Republic of Cyprus
Manthos Mavrommatis, President of the Cyprus Chamber of Commerce and
Industry
Spyros Hadjidakis and Marios Christou, University of Nicosia, Cyprus
Simona Mihai, European University, Cyprus
Yaakov Weber, College of Management, Israel
The current economic crisis is described by Alan Greenspan as a once in a
century event. This symposium will examine the origins, evolution and
ongoing consequences of this crisis, exploring the different actors,
responses and policy decisions along the way.
The symposium is intended to bring together the different perspectives of
stakeholders in business, government and academia in a unique forum where
the issues, implications and solutions can be explored through different
lenses and their future implications can be evaluated. The event will
provoke deep discussions over crisis policy choices and their consequences
for this unique set of global circumstances. A key objective for these
sessions is to take stock and to extract relevant lesson and learning that
can be applied directly to the situation facing the individual stakeholders
in their own capacities. The collective learning from these sessions could,
ultimately, produce relevant insights that have impact on a larger scale.
Symposium 3: Marketing in changing world of communication
Avichai Shuv-Ami (Chair), College of Management, Israel
Andreas Mesarites, Managing Director of Mesarites Brand Builders, Cyprus
Tugba Kalafatoglu, Tugba Kalafatoglu and Associates, Turkey, 2008-2009
American Communication Association President
Rudi Kaufmann and Demetris Vrontis, University of Nicosia, Cyprus
This symposium discusses an exciting and innovative range of topics in our
changing world of communication such as:
1. Is internet really changing marketing concepts and strategies or is it
just a marketing communication tool?
2. What is the role of the advertising and media agencies in the changing
world of communication?
3. "One stop shop" agency or "collaborating agencies" managing the firm's
brand communication strategy?
4. Is consumer engagement changing the way firms communicate their brands?
5. Is the ability (using computer's software) of consumers to control,
choose and screen information changing the role of advertising and public
relation agencies?
6. How important is social networking?
ParticipationDetails
We invite any of you to participate, either as:
a) presenter and/or active leaders, willing to lead discussions or to be
presenters, or as
b) participants, interested in the topical materials, attending and
participating the presentations and discussion groups, round tables, and
similar activities.
The deadline to express your interest is September 15th, 2010.
Please forward your responses to
EMRBI@unic.ac.cy with indication of the
relevant symposium and we will ensure appropriate follow up.
Prof. Yaakov Weber
Chair, Department of Strategy and Entrepreneurship
School of Business Administration
College of Management
Rishon Lezion, Israel
President, EMRBI
EuroMed Research Business Institute
www.emrbi.com