****Apologies for cross-posting****
Emerald Group Publishing is pleased to announce the publication of
STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS by Dr Stanley C. Abraham.
A companion website is also available, offering exclusive access to instructors' manuals, quizzes, presentations, case studies and more.
ISBN: 9781780525204
Price: £39.95 / €55.95 / $71.95
Pub. Date: Jan 2012
Format: paperback, 165 x 240 mm, 286 pages
This book is an exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical. This book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric and aligns with its two certification programs - the Strategic Planning Professional (SPP) and Strategic Management Professional (SMP).
With numerous examples of real companies bringing the concepts to life, the book is further set apart by:
1) its emphasis on the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, opportunities, and "blue oceans." Strategic thinking includes monitoring changes in the external environment - the firm's industry and competitors, markets, and general environment - as well as developing scenarios around soft assumptions.
2) providing original and proven techniques to develop a preferred strategic direction from among several viable ones, as well as many other useful analytical tools.
3) unique software, available only to purchasers of this book, that enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis.
4) an internally consistent glossary of over 120 common and commonly misused terms in the strategic-planning field.
This useful, no-nonsense guide to strategic analysis and planning is a great introduction for students and practitioners to a best practice system for making better choices about the future in a world where discontinuity is the new norm.
To order your copy visit http://books.emeraldinsight.com/display.asp?K=9781780525204
For more information please visit www.emeraldinsight.com/strategicplanning
For inspection or review requests please email adoptionrequests@emeraldinsight.com
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Rachel Gerlis
Assistant Commissioning Editor
Emerald Group Publishing Limited
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Tel +44 (0) 1274 785291
Fax +44 (0) 1274 785244
http://www.emeraldinsight.com
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