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Scales to assess stereotypes or perceptions about the cultural norms and values of another culture

  • 1.  Scales to assess stereotypes or perceptions about the cultural norms and values of another culture

    Posted 09-06-2009 16:51
    I suggest that you pull CETSCALE  (Consumer ethnocentric) literature  . From there you can view the lit reviews and works cited and continue your search. I do CETSCALE research.

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    John T. Lambert, Jr., DBA
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    The University of Southern Mississippi
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    --- On Sun, 9/6/09, Stefan Volk <s-volk@WEB.DE> wrote:

    From: Stefan Volk <s-volk@WEB.DE>
    Subject: Scales to assess stereotypes or perceptions about the cultural norms and values of another culture
    To: IMD-L@AOMLISTS.PACE.EDU
    Date: Sunday, September 6, 2009, 9:09 AM

    Dear colleagues:

    Apologies for cross-postings.

    I would be grateful if someone could point me to (validated) scales that can be used to assess stereotypes or perceptions people of one culture or nationality might hold about the cultural norms and values of another culture or nationality.

    I already searched the AOM listserv archive, but didnt find what I was looking for in one of the past discussions.

    Any suggestions?? Any help would be greatly appreciated.

    Best,
    Stefan

    ---
    Dr. Stefan Volk
    Tübingen University



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