Dear colleagues,
This new interactive textbook emphasizes the impact of uncertainty on the strategies of firms operating across borders, with a context-sensitive, action-driven, design-led approach.
It was published by tophat.com, an innovative publishing platform and participant response system used by millions of students at over 750 of the top colleges and universities in North America and around the world.
The text is editable and customizable by adopting instructors. Learn more about its contents, inspect two free chapters or schedule a demo test-drive of the interactive features of this textbook here:
http://featherlight.net/global-strategy
Kind regards,
Peter
Peter Zámborský, Ph.D.
Senior Lecturer in International Business and Strategy
University of Auckland Business School, New Zealand
http://www.business.auckland.ac.nz/people/pzam004
Forthcoming publications:
Contemporary International Business in the Asia-Pacific Region (co-authored with Alain Verbeke et al., Cambridge University Press)
Profitability of joint ventures abroad (co-authored with Ben Gomes-Casseres et al., chapter in a Cambridge University Press book)
Subnational differences and entry mode performance (J. of Management & Organization; https://doi.org/10.1017/jmo.2017.59 )