Call for Cases – International Business and Global Strategy (2nd edition) by Dr Peter Zamborsky
Submission deadline: 1 March 2017 (for cases to be co-authored or edited by Dr Zamborsky)
Submission deadline: 30 June 2017 (for final submission of cases to SAGE Business Cases)
Dear colleagues,
You may be familiar with my textbook 'International Business and Global Strategy', an innovative free eBook (over 20,000 downloads in 8 months) published by Ventus Publishing/bookboon.com and available via:
www.featherlighteducator.com
The eBook offers premium interactive features such as 100 review, discussion and quiz questions-integrated with Canvas learning management system-to facilitate participant engagement.
Now we are building a second layer for this concise eBook-cases to complement its 20 chapters. We are starting with 10 cases for chapters 11-20 (Global Strategy).
These cases will be written by or co-authored with academics from around the word and will be peer-reviewed and (upon acceptance) published by SAGE Publications in their Business Case collection.
SAGE Business Cases is the first discipline-wide digital collection tailored to library needs. It allows for instant and lasting IP access rather than the usual per case purchase model:
http://sk.sagepub.com/cases
SAGE Publications is accepting submission for their SAGE Business Cases digital platform by 30 June 2017. They offer peer-review, editorial support and US$500 honorarium upon acceptance.
You can learn more about this case collection at: http://sk.sagepub.com/about-business-cases
If you are interested in submitting a case/experiential exercise on one of these topics/companies linked to the Global Strategy part of my eBook please contact me and I will give you more information.
You can either write a case/exercise on the company/topic from the 1st edition of the e-textbook (in brackets below) or suggest a new case/exercise related to one of the chapters:
Ch. 11: Foundations of global strategy (1st edition mini-exercise: Global sales)
Ch.12: Regional and global strategy (1st edition mini-exercise: Global firm)
Ch. 13: Global strategy frameworks (1st edition: Global/international/multinational/transnational firm)
Ch. 14: Foreign market entry (1st edition mini-case: Tata Motors' acquisition of Jaguar)
Ch. 15: Industry and competition (1st edition mini-case: Harley Davidson's global success)
Ch. 16: Resources and capabilities (1st edition mini-case: Boeing vs Airbus vs COMAC)
Ch. 17: Institutions and ethics (1st edition mini-case: Volkswagen's emissions scandal)
Ch. 18: Organisation and structure (1st edition mini-case: Foreign R&D in emerging markets)
Ch. 19: Knowledge and innovation (Fisher & Paykel Appliances and Haier: case by Dr Zamborsky and Paramita Turner accepted by SAGE Business Cases, to be published online by January 2017)
Ch. 20: Alliances and collaboration (Global Hotel Alliance/Discovery: case under development by Dr Zamborsky and Dr Kruesi, Assistant Professor at National Kaohsiung University in Taiwan)
SAGE is accepting both field cases and those written from publicly available sources. Their word count range is 1,500-5,000 words and each case needs to be accompanied by a teaching note.
Kind regards,
Dr Peter Zamborsky
Management and International Business
University of Auckland Business School
http://www.business.auckland.ac.nz/people/pzam004