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International Marketing Review

Now in its 25th year, International Marketing Review provides a platform for contemporary ideas in international marketing: the thinking, theory and practice.  It is not a home for general marketing papers, but delivers research based on empirical studies of marketing strategy issues as well as comparative studies of markets and marketing practice with a purely 'international' flavour.  It seeks to publish academically robust papers that communicate effectively – papers which make a real contribution to international marketing.

Three special issues are planned for the 2008 volume:

§         Country of Origin – State of the Art Review for International Marketing Strategy and Practice

§         Conceptualizing culture: implications for international marketing theory and practice

§         Business-to-Business as International Business: exploration of international market strategies in business markets

MANUSCRIPT SUBMISSION

Papers for IMR should be between 3,000 and 6,000 words in length.  Full details on how to prepare articles for publication can be found at the journal homepage: www.emeraldinsight.com/imr.htm.

To subscribe to IMR and receive all 2008 issues of the journal in print and online, please email emerald@emeraldinsight.com.

For a full list of all journals published by Emerald, visit www.emeraldinsight.com/journals.