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Call for papers for a Special Issue of The Journal of Consumer Behaviour:

CONSUMER BEHAVIOUR IN <st1:country-region w:st="on"><st1:place w:st="on">CHINA</st1:place></st1:country-region>

Professor Cheng Lu Wang, <st1:place w:st="on"><st1:city w:st="on">University of New Haven</st1:city>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>.

Professor Geng Cui, <st1:placename w:st="on">Lingnan</st1:placename> <st1:placetype w:st="on">University</st1:placetype>, <st1:place w:st="on">Hong Kong</st1:place>.

The past decades have witnessed <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> becoming a consumer society. <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>'s rising consumer class has attracted significant attention from both academic researchers and multinational marketers. According to a recent McKinsey report "From Made in <st1:country-region w:st="on">China</st1:country-region> to Sold in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>," urban consumer spending will increase over the next 20 years to $2.3 trillion a year. This special issue of Journal of Consumer Behaviour is aimed at providing a forum for contemporary work on consumer behaviour in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> and will take an interdisciplinary approach, from marketing, psychology, anthropology, sociology and consumer economics. The suggested topics will cover all aspects of consumption behaviour related to <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> and Chinese consumers, including but not limited to the following:

• Cultural values, lifestyle and consumption: tradition and changing patterns
• Rising of the new consumer class, consumption of luxury products, outbound tourism
• Brand consciousness, loyalty and switching
• The Internet in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> and online consumption
• Demographic and psychographic analysis of Chinese consumers
• Consumer shopping patterns and decision-making style

The deadline for submission is October 30, 2007. The Special Issue is scheduled to be published in Volume 7 (2008). Manuscripts should be submitted electronically to Journal of Consumer Behaviour at jcb.editors@le.ac.uk. Questions, suggestions and informal enquries can be directed to either special issue editor, Professor Cheng Lu Wang cwang@newhaven.edu, Professor Geng Cui gcui@ln.edu.hk or to the Journal of Consumer Behaviour (jcb.editors@le.ac.uk)

Authors are advised to read the aims and scopes for the journal for general guidance on appropriate areas for submission, which can be found on the journal homepage:

www.interscience.wiley.com/journal/cb

Read the following top three articles from the Journal of Consumer Behaviour now:

• Investigating the relationship between product involvement and consumer decision-making styles
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