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ARTICLE - Sustainable Global Supplier Management: The Role of Dynamic Capabilities in Achieving Competitive Advantage

  • 1.  ARTICLE - Sustainable Global Supplier Management: The Role of Dynamic Capabilities in Achieving Competitive Advantage

    Posted 07-16-2010 10:40

    I noticed this new article and thought you might find it of interest.

     

    Reuter, Carsten [European Business School, Oestrich Winkel, Germany]; Foerstl, Kai; Hartmann, Evi; Blome, Constantin.  (2010) Sustainable Global Supplier Management: The Role of Dynamic Capabilities in Achieving, Journal of Supply Chain Management, 46(2), 45-63.

     

    Abstract: Organizations face increased pressure from stakeholders to incorporate a plethora of corporate responsibility (CR) and sustainability aspects in their business practices. Legal and extra-legal demands are dynamically changing; almost no organizational function is unaffected. Owing to the outsourcing wave of the last decade, in particular purchasing and supply management (PSM) plays an ever more important role in assuring sustainable production of the firm's products offered in the marketplace. The supply base of many Western firms has become increasingly global and spend volumes have shifted towards emerging countries. In order to avoid the risk of reputational damage to the buying company, the PSM department must ensure that their international suppliers comply with their corporate codes of conduct and that environmental and social misconduct at supplier premises does not occur. In this paper, "sustainability" refers to the pursuit of the tripartite of economic, environmental, and social performance. We contribute to prior research in the fields of sustainability and CR by extending insights of the dynamic capabilities view to analyze how the PSM function integrates sustainability aspects in its global supplier management processes. Based on four case studies in the chemical industry, we propose that profound sustainable global supplier management (SGSM) capabilities are a source of competitive advantage. These capabilities are path dependent and particularly valuable when organizations are receptive to external stakeholder pressure. Early movers in the field of SGSM reap competitive benefits to a notable extent as a result of resource accumulation and learning processes over time.

     

    Excerpt from pages 58-59:  Finally, we elaborated that the value of a dynamic capability for gaining competitive advantage lies in the resource configuration it creates (Eisenhardt and Martin 2000). Responsiveness is a major ingredient of dynamic SGSM capabilities because it provides timely feedback on a firm's sustainability performance, leading to our final conclusion. Firms must integrate external resources with the developed SGSM processes to form a truly dynamic capability, which allows for a timely and astute alteration of the content and the execution of SGSM processes to accordingly accommodate changing stakeholder demands. Furthermore, cooperative issue management together with NGOs allows the PSM function to respond more effectively to new market requirements and supplier misconduct (Eisenhardt and Martin 2000). Hence, we conclude that under the presence of dynamic stakeholder stimulus, stable and high-class SGSM processes are a necessary condition to achieve competitive advantage; however, they are not sufficient to maintain the buying firm's reputation in the long run (Teece et al. 1997; Campbell 2007). To secure long-term competitive advantage from SGSM capabilities, firms must be continuously receptive to external dynamics.

     

    Best regards,

    Charles Wankel

    IMD-L List Director

    St. John's University, New York

    http://facpub.stjohns.edu/~wankelc
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