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New case on teaching Amazon's internationalization with a focus on emerging markets

  • 1.  New case on teaching Amazon's internationalization with a focus on emerging markets

    Posted 08-18-2014 11:40

    I was just sent a blurb on a case of Amazon's experience in emerging markets that I think would be of interest to some of you IMD-Lers: http://globalens.com/casedetail.aspx?cid=1429401 .

     

    Cybercollegially,

    Charles Wankel

    IMD-L list director

     

    Emerging Research Directions in Social Entrepreneurship: http://www.amazon.com/Emerging-Research-Directions-Entrepreneurship-Advances/dp/9400778953/