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Anil K. Gupta, Haier's "Platform" Strategy - A Critical Assessment, CKGSB Knowledge, October 6, 2015

  • 1.  Anil K. Gupta, Haier's "Platform" Strategy - A Critical Assessment, CKGSB Knowledge, October 6, 2015

    Posted 11-21-2015 17:11
    Dear Colleagues:

    Since many of you may be using cases on Haier in your courses on “Global Strategy,” perhaps you may find the following analysis of their new “platform” strategy of interest. It was published recently by CKGSB Knowledge, a publication of the Cheung Kong Graduate School of Business, based in Beijing and regarded as one of China’s very best business schools.

    Best,
    Anil

    Anil K. Gupta
    Michael Dingman Chair in Strategy, Globalization & Entrepreneurship
    Smith School of Business, The University of Maryland
    College Park, MD 20742, USA

    http://knowledge.ckgsb.edu.cn/2015/10/06/china-business-strategy/haier-platform-strategy-a-critical-assessment/

    CKGSB Knowledge, Beijing, China
    Haier’s “Platform” Strategy – A Critical Assessment
    Anil K. Gupta, October 6, 2015