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TOC, 2014 V6 N4: International Journal of Business and Emerging Markets (IJBEM)

  • 1.  TOC, 2014 V6 N4: International Journal of Business and Emerging Markets (IJBEM)

    Posted 11-17-2014 04:50
    International Journal of Business and Emerging Markets (IJBEM)
    TOC: 2014, V6 N 4
    www.abem.ca/journal

    Special Issue on
    The marketing to the bottom of the pyramid: Key challenges and the way forward 

    Guest Editor
    Ramendra Singh
    Indian Institute of Management (IIM)
    Calcutta, INDIA

    Editorial
    --Ramendra Singh

    Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid
    --Srabanti Mukherjee and Debdatta Pal

    Winning poor consumers in Africa: best-practices from mobile network operators
    --Wolfgang Albeck, Steffen Huth and Marco Braun

    An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
    --Rajeev Kumra and Anjali Malik

    Creative consumers in impoverished situations
    --Stefanie Beninger and Karen Robson

    Defining a base of the pyramid strategy
    --Nancy E. Landrum

    Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP
    --Anita Sengar, Vinay Sharma, Rajat Agrawal and Kumkum Bharti



    Dr. Satyendra Singh

    Professor, Marketing and International Business

    Editor-in-Chief, International Journal of Business and Emerging Markets


    University of Winnipeg, 515 Portage Avenue, Winnipeg R3B 2E9 CANADA

    t: 204.786.9424 | e: s.singh@uwinnipeg.ca | i: www.uwinnipeg.ca/~ssingh5

     

    Call for Papers: ABEM Conference | August 4-6, 2015 | Windhoek | Namibia