Discussion: View Thread

Expand all | Collapse all

Table of contents - International Marketing Review 27.4

  • 1.  Table of contents - International Marketing Review 27.4

    Posted 07-12-2010 05:19
    Dear all
     
    We're pleased to inform you that the latest issue of International Marketing Review has published.  This time, we bring you a special issue on nation branding.  When we announced the call for papers two years ago, someone wrote to suggest that we were being brave with the subject area – so naturally we would welcome your feedback, discussion and related contributions.
     
    Best regards
    Dr Martyn Lawrence
    Publisher – International Marketing Review
     
     
    TABLE OF CONTENTS
     
     
    Guest Editorial
     
     
    Article Title: Nation branding and integrated marketing communications: an ASEAN perspective
    Authors: Keith Dinnie, T.C. Melewar, Kai-Uwe Seidenfuss, Ghazali Musa
    Article Type: Research paper
    Keywords: Brands, Exports, Investments, Marketing communication, South East Asia, Tourism
    Pages: 388-403
     
     
    Article Title: China and the Olympics: views of insiders and outsiders
    Authors: Louise A. Heslop, John Nadeau, Norm O'Reilly
    Article Type: Research paper
    Keywords: China, Country of origin, Olympic games, Sporting events
    Pages: 404-433
     
     
    Article Title: Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
    Authors: Steven Pike, Constanza Bianchi, Gayle Kerr, Charles Patti
    Article Type: Research paper
    Keywords: Australia, Consumer-based brand equity, Destination branding, Destination marketing organizations
    Pages: 434-449
     
     
    Article Title: The underlying social identities of a nation's brand
    Authors: Richard Lee, Jane Klobas, Tito Tezinde, Jamie Murphy
    Article Type: Research paper
    Keywords: Brands, Consumer behaviour, Country of origin, Customer loyalty, Ethnocentrism, Mozambique
    Pages: 450-465
     
     
    Article Title: The determinants and measurement of a country brand: the country brand strength index
    Authors: Marc Fetscherin
    Article Type: Research paper
    Keywords: Brand image, Brands, Country of origin
    Pages: 466-479
     
     
    Book Review
    Title: How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
    Pages: 480-483
     
     
     
     
     
     
     

    Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06