Dear List Serve Editor,
Please post the announcement below to our listserve community. Thanks very much for your help and consideration.
Best regards,
Mark
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New Book Announcement: Building the Case for Biotechnology
Logo Press announces the publication of Building the Case for Biotechnology by Editors Mark Ahn, Willamette University, Michael Alvarez, Stanford Medical School, Arlen Myers, University of Colorado Health Sciences Center, and Anne York, Creighton University.
This volume helps to fill a void in life science entrepreneurship and management casebooks, and provides faculty and students with 22 in-depth cases in the exciting and turbulent biomedical industry as it seeks to create significant value for patients, shareholders, and society.
Building the Case for Biotechnology features:
- An introductory chapter on how to teach bioscience using the case method
- 22 case studies in science; laws, regulations, politics; and business in startups to leading companies such as Genentech, Amgen, and Biogen-Idec
- Cases are across biopharmaceuticals, diagnostics, and medical devices, as well as domestics and international
- All cases have Teaching Notes (available online to instructors only), as well as resources for further reading
Table of Content and more info at: http://www.buildingbiotechnology.com/casebook/
Building the Case for Biotechnology is designed to be a companion volume to the fourth edition of Building Biotechnology, with original cases that address the above issues. While these cases will parallel the areas highlighted in Building Biotechnology, they can also be used as stand-alone cases.
Building the Case for Biotechnology is targeted for programs in areas such as the management of technology, technology commercialization, biomedical engineering, technology entrepreneurship, consulting and strategic management.
Mark J. Ahn, PhD
Associate Professor, Global Management
Atkinson Graduate School of Management
Willamette University
900 State Street, Rm. A202
Salem, Oregon 97301
Phone: +1-503-370-6883
Mobile: +1 503 961-4466
Skype: markahn123
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