Dear colleagues in the German-speaking world,
I would like to attract your attention to a new title from Springer (New York / Vienna): "Management Internationaler Geschäftstätigkeit" ("Managing International Business") by Manfred Fuchs and Gerhard Apfelthaler has recently been published in its 2nd, improved edition. The first part of the book discusses trends and issues in globalization as well as topics around the management of multinational and global firms, the second part focuses on international market entry strategies. In detail, the contents are:
-Globalization vs. Regionalization
-The Making of the World Economy
-Theories of Internationalization
-Creating Competitive Advantage in the Multinational Enterprise
-Coordination and Configuration of the Global Value Chain
-Organizing the Multinational Enterprise
-Entering International Markets
The book is available from:
or from
All the best,
Gerhard Apfelthaler
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Qui docet discit
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FH-Prof. Mag. Dr. Gerhard Apfelthaler
Chair, Department of International Management
FH JOANNEUM
Eggenberger Allee 11
A-8020 <u1:city u2:st="on"><u1:place u2:st="on"><ns0:place><ns0:city>Graz</ns0:city></ns0:place>
<ns0:country-region></ns0:country-region></u1:place></u1:city><u1:country-region u2:st="on">Austria</u1:country-region> - <u1:place u2:st="on"><ns0:place>Europe</ns0:place>
</u1:place>Tel. +43 316 5453 6800
Fax +43 316 5453 6801
<ns0:place><u1:city u2:st="on"><u1:place u2:st="on"><ns0:city>Mobile</ns0:city></u1:place></u1:city></ns0:place>: +43 664 80453 6810
Email: gerhard.apfelthaler@fh-joanneum.at
mailto:gerhard.apfelthaler@fh-joanneum.at">gerhard.apfelthaler@fh-joanneum.at">gerhard.apfelthaler@fh-joanneum.at">gerhard.apfelthaler@fh-joanneum.at">gerhard.apfelthaler@fh-joanneum.at
Skype: gerhardapfelthaler
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Associate Editor, European Journal of International Management (www.inderscience.com/ejim)
Upcoming Publication: The Deadly Sins of International Business (Palgrave MacMillan, http://www.palgrave-usa.com/Search/SearchResults.aspx?searchby=searchby&Qk=apfelthaler&submit.x=18&submit.y=13)
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