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 Groundbreaking Book in the Important Area of Emerging Markets!

Competing in Emerging Markets
Cases and Readings
Edited by Hement Merchant, Florida Atlantic University

This groundbreaking book provides an essential set of readings and case studies. Although the book is intended primarily for Emerging Markets courses, it can also be used for various other courses in International Management or International Strategy. It explores the following themes:

• The strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets
• The imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging Markets

Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging Markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.

The case studies included in this book all have detailed teaching notes which are available to instructors who adopt the book for their courses. For these and other resources, log on to the book's companion website at www.routledge.com/textbooks/9780415399500.

Paperback: $59.95

Click here for details and request your complimentary copy today!

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