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Speculating on Subjects' Motivation in Survey Research in China

  • 1.  Speculating on Subjects' Motivation in Survey Research in China

    Posted 10-27-2005 11:57

    [forwarded by list director since Eva's email address has the word "listserv" in it which confused the system. CW]

     

    From listservyao@yahoo.com

     

    Romie:

     

    I agree on your speculation. Although I haven't tried

    collecting data in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>, it doesn't come as a

    surprise if college students or others alike who are a

    bit more Internet-savvy would view this as a

    money-making opportunity. These websites can easily be

    shared among discussion groups and many would go for

    the pay. It is probably more effective if you actually

    see the respondents in person and have someone with

    authority over them (a course instructor, supervisor,

    or HR managers) requesting participation. You still

    run the risk of respondents not willing to share

    information for fear for info leak (even with

    consent), but the chance of having them read the items

    and think about it is much higher.

     

    Eva

     

    --- Romie Littrell <littrellaom@YAHOO.CO.NZ> wrote:

     

    > For a psychometric survey of 50-60 items using a

    > 9-point Likert-type response scale, with mildly

    > complex instructions for choosing the extreme

    > anchors, subjects should be dropped if they choose

    > the

    > same anchor-point for more than 35 items. E.g., if a

    > subject selects four 36 times or more, that subject

    > is eliminated from the analysis.

    >

    > A colleague administered the survey, in Chinese,

    > online in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> using a paid online research

    > panel. Approximately 33% of the subjects would be

    > eliminated if the 36-or-more identical response rule

    > is

    > applied.

    >

    > From my research using the same instrument in

    > <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> I found it necessary to drop less than 5% of

    > the

    > subjects using hand delivered and picked up paper

    > forms, and from a report by the author of the

    > survey, his experience is less than 10%.

    >

    > From my meagre experience of living and working in

    > <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> for several years and engaging in survey

    > research there for 12 years, I would speculate

    > that in the minds of the subjects there is no

    > relationship existing between the members of the

    > paid

    > online research panel and those collecting the data,

    > other than being paid more for completing more

    > surveys,

    > leading to minimising the amount of time spent on

    > each survey, by, e.g., the "malicious response set

    > behaviour" of using as few anchor points as

    > possible.

    >

    > I have not yet done a literature search.

    >

    > Your thoughts? Or knowledge of the literature? Or

    > research results?

    >

    > "Who dare to teach must never cease to learn."-John

    > Cotton Dana

    > Romie F. Littrell, BA, MBA,PhD, FAIR, An fánaí fiáin

    >

    > Faculty of Business, <st1:place w:st="on"><st1:placename w:st="on">Auckland</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place> of

    > Technology, N.Z.

    > http://www.romielittrellpubs.homestead.com/

    > http://www.crossculturalcentre.homestead.com/

    > PARTICIPATE in a study of leadership & values:

    > hppt://www.leadershipvalues.homestead.com/

    >

    >

    >      

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