This week's issue of The Weekly Review: International Business features 3
articles. The highlighted topics are international marketing, global warming
and strategic alliances.
This week's articles are:
1. Airbus Secures Order From China for 150 Planes
2. Kyoto Questioned as U.S. Moves on Coal
3. Microsoft Pushes to Seal AOL Advertising Linkup
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~~~~~~International Business Articles~~~~~~
TITLE: Airbus Secures Order From China for 150 Planes
REPORTER: Bruce Stanley, Daniel Michaels
DATE: Dec 05, 2005
PAGE: A1
LINK:
http://online.wsj.com/article/SB113372710390613512.html?mod=todays_europe_pa
ge_one
TOPICS: International Marketing
SUMMARY: The Chinese government signed a $9.5 billion deal to purchase 150
single-aisle planes from European aircraft maker Airbus yesterday. The deal
also includes Airbus's plan to build an assembly line for its single aisle
planes in China.
China's air carriers operate about 800 planes, fewer than American Airlines
has
in its fleet alone. As one of the world's fastest-growing markets, China
plans
to buy 650 single-aisle jetliners in the next five years. Boeing forecasts
that
China would buy one new airplane every 2.8 days through 2025, and Chinese
domestic aviation will grow by an average annual rate of 8.8% -
significantly
exceeding growth in every other region of the world over the same period.
Sales revenue of U.S. and European producers of engines, computers and
software
needed to operate a modern aviation industry are also increasing. For
example,
China accounts now for more than 60% of Unisys computer-related
transportation
business in the Asian-Pacific region, up from 20% five years ago.
QUESTIONS:
1.) What was the deal signed between the Chinese government and Airbus?
2.) How many aircrafts are operated by Chinese air carriers?
3.) How many planes China plans to buy in the next five years?
4.) How many planes China is likely to buy a day through 2025 as forecasted
by
Boeing?
5.) By how much is Chinese domestic aviation expected to grow annually
through
2025 as predicted by Boeing?
6.) How are the linkage companies benefiting from the production boom of
aircraft manufacturers?
Reviewed By: Faizul Islam, Southeastern University
--- RELATED ARTICLES ---
TITLE: Boeing, Airbus Foresee Peak Year For Orders Despite Airline Woes
REPORTER: Daniel Michaels, J. Lynn Lunsford
PAGE: A1
ISSUE: Sep 20, 2005
LINK:
http://online.wsj.com/article_print/0,,SB112717774446345667,00.html
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TITLE: Kyoto Questioned as U.S. Moves on Coal
REPORTER: Jeffrey Ball
DATE: Dec 06, 2005
PAGE: A2
LINK:
http://online.wsj.com/article_print/SB113383067970014644.html
TOPICS: Environmental Issues
SUMMARY: Diplomats and experts meeting this week in Montreal to discuss
climate
change believe that countries have to accept cleaner energy sources ranging
from state-of-the-art coal-fired power plants to higher-mileage cars deemed
crucial for the world to have a significant impact in reducing global
warming.
The Kyoto Protocol required industrial nations that ratified it to
collectively
reduce their greenhouse-gas emissions believed to be causing global warming
by
5% below the 1990 level by 2012 or face tougher targets. Since the
ratification
of the Protocol, adequate investment in clean-energy technology has not
taken
place to make its application more widespread. Many countries that have
ratified the agreement have been emitting more greenhouse gases than they
did
in 1990. Two of the world's biggest global-warming emitters, the United
States
and China, were not signatories of the agreement. The United States declined
to
sign the agreement because it would hurt its economy. The developing
countries
are not subject to targets under the protocol. It is not unclear that they
would adhere to the targets when the U.S. is not willing to comply. China
has
installed new coal-fired power plants of about one per week, which are
typically less efficient than new plants in the western world.
Paris-based International Energy Agency (IEA) projects that the
greenhouse-gas
emissions would increase 50% over 1990 levels by 2030.
QUESTIONS:
1.) What do experts think that needs to be done to have a significant impact
in
reducing global warming?
2.) What did the Kyoto Protocol stipulate? Is it working or not? Why?
3.) Why did the United States refuse to sign the Kyoto Protocol?
4.) Are developing countries bound to adhere to the Kyoto Protocol targets?
5.) What is the IEA projection's about global greenhouse-gas emissions
through
2030?
Reviewed By: Faizul Islam, Southeastern University
--- RELATED ARTICLES ---
TITLE: Panel Calls for Flexible Climate Treaty
REPORTER: John J. Fialka
PAGE: A16
ISSUE: Nov 16, 2005
LINK:
http://online.wsj.com/article_print/SB113211692367798698.html
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TITLE: Microsoft Pushes to Seal AOL Advertising Linkup
REPORTER: Julia Angwin, Kevin J. Delaney
DATE: Dec 07, 2005
PAGE: A1
LINK:
http://online.wsj.com/article_print/SB113385364578814970.html
TOPICS: Strategic Alliances
SUMMARY: Microsoft Corp. is pushing very hard to finalize details with AOL
to
switch using former's search engine, where both companies would set up a
joint
venture to sell online advertising across both AOL and Microsoft's MSN
portal.
Although each would control its own services, their ads would reach as many
as
140 million online customers than they do currently.
The current partner of AOL is Google, Inc. Relying on Google's search
technology since 2002, AOL pocketed 80% of the ad revenue generated by
searches
conducted by its users. AOL earned about $300 million in ad revenue last
year
under the joint agreement that is expected to expire in 2006. The
Microsoft's
move is posing a challenge to Google and Yahoo. Investors are wary about any
increased competition for Google, whose stock price has more doubled this
year
to more than $400 a share. In October 2005, AOL had 88 million online
visitors,
compared with 100 million at MSN, and 122 million at Yahoo.
Internet advertising is the fastest-growing advertising medium, whose online
sales rose 34% to $3.1 billion from July to September 2005 from a year
earlier.
QUESTIONS:
1.) What is Microsoft finalizing with AOL?
2.) What are the implications of their forthcoming deal?
3.) How many online visitors did AOL, MSN and Yahoo have in October 2005?
4.) How fast is the internet advertising business growing?
Reviewed By: Faizul Islam, Southeastern University
--- RELATED ARTICLES ---
TITLE: Microsoft Is in Talks To Buy a Stake in AOL As Google Looms
REPORTER: Julia Angwin, Robert A. Guth
PAGE: B1
ISSUE: Sep 16, 2005
LINK:
http://online.wsj.com/article_print/0,,SB112680183176941893,00.html
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