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Call for Cases

  • 1.  Call for Cases

    Posted 10-06-2006 16:51

    Call for Cases

    International Marketing Textbook

     

    We are seeking cases, mini-cases and experiential exercises for our new edition of a major international marketing textbook, Keegan and Alon, Global Marketing Management, 8th edition. Cases related to the following topics are sought:

     

     1. Introduction to Global Marketing.

     2. The Global Economic Environment.
     3. The Social and Cultural Environment.
     4. The Political, Legal, and Regulatory Environments of Global Marketing.

     5. Global Customers.

     6. Global Marketing Information Systems and Research.

     7. Global Targeting, Segmenting and Positioning.

     8. Entry and Expansion Strategies: Marketing and Sourcing.

     9. Cooperation and Global Strategic Partnerships.

    10. Competitive Analysis and Strategy.

    11. Product Decisions.

    12. Pricing Decisions.

    13. Global Marketing Channels and Physical Distribution.
    14. Global Advertising.

    15. Global Promotion: Personal Selling, Public Relations, etc.

    16. Global e.marketing.

    17. Leading, Organizing, and Monitoring the Global Marketing Effort.
    18. The Future of Global Marketing.

     

    Please send cases in electronic format to Warren Keegan (WKeegan@pace.edu) and Ilan Alon (ialon@rollins.edu) by Dec. 17, 2006.

     

     

     

     

    Ilan Alon, Ph.D.
    Jennifer J. Petters Chair of International Business
    Executive Director of Rollins-China Center

    Rollins College
    1000 Holt Ave -  2722
    Winter Park, Florida 32789
    United States of America

    Email: ialon@rollins.edu
    Phone: (407) 913-8842
    Fax: (407) 646-1550