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  • 1.  Textbook for International Management Undergraduate Course- Looking for suggestions

    Posted 04-12-2006 11:14
    Dear Colleagues,

    I am looking for a good textbook (preferably without cases, I have my own
    set of cases) for teaching International Management to undergraduate senior
    students. I teach this course more from strategic perspective than from
    cross-cultural perspective. The textbook I used last year I did not like at
    all for a couple of reasons- the book is simply a collection of newspaper
    clippings and pictures, has hardly any theoretical underpinning. I will
    greatly appreciate your help in this regard. You may reply to
    msrivast@vt.edu.

    Thank you in advance.

    Best regards,

    Manish
    _____________________
    Manish Kumar Srivastava
    Department of Management
    Pamplin College of Business
    2109, Pamplin Hall (0233)
    Virginia Tech
    Blacksburg, VA. 24061
    Ph# (540) 231-7363



    ----- Original Message -----
    From: "Claude Etrillard" <Claude.Etrillard@UNIV-UBS.FR>
    To: <IMD-L@AOMLISTS.PACE.EDU>
    Sent: Monday, April 10, 2006 4:51 AM
    Subject: The Mondavi Affair : a crazy French vision of cross-cultural
    management


    (Re: summary: cases and film cases for cross-cultural management course)

    Dear Colleagues,

    In response to Dr Shan Man, Professor Dirk Matten proposed a look at the
    Mondavi case : http://www.mondovinofilm.com/

    Let me propose a look at a very well-known French vision of the affair.

    Indeed, the successful French book by O.TORRES is now available in English
    from PALGRAVE MACMILLAN editions.

    From a cross-cultural perspective, his presentation of the "wine wars" has
    to be compared with the film, "Mondavino".

    Bests regards,

    Claude Etrillard



    http://www.palgrave.com/products/Catalogue.aspx?is=0230002102

    _____________________________________________________________________

    Claude Etrillard

    D�partement STID (Statistique et Traitement Informatique des Donn�es)
    IUT de VANNES - 8, Rue Montaigne - BP 561 - 56017 VANNES - FRANCE

    Equipe "Entrepreneuriat & Strat�gie" de l'IFREGE, membre du CREGE
    Universit� Montesquieu - Bordeaux IV

    T�l: +33 (0)2 97 62 64 82 (direct/r�pondeur)
    mailto:Claude.Etrillard@univ-ubs.fr
    _____________________________________________________________________

    The Wine Wars
    The Mondavi Affair, Globalisation and "Terroir"
    Olivier Torr�s

    Description
    The Wine Wars describes Californian-based wine producer Robert Mondavi's
    failure to set up business in a small, world-renowned wine-producing village
    in the south of France. The business venture was bought to an abrupt halt by
    an anti-globalization rebellion composed of ecologists, communists,
    neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the
    importance of culture, history, geography and economic and political systems
    in conditioning our spirit of enterprise and the way in which we do
    business.

    Contents
    Introduction
    Robert Mondavi: The Pioneer of the Napa Valley
    Languedoc: The Biggest Vineyard in the World
    Aime Guibert: The "Furia Francese"
    Mondavi in Aniane: A Promising But Difficult Start
    Things Hotten Up
    Things Get Poilitical
    After Mondavi: Gerard Depardieu Comes to Town
    Cultural Differences at the Heart of Failure
    Conclusion

    Author Biographies
    OLIVIER TORR�S is Assistant Professor at the University of Montpellier
    (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in
    small business management. He is the French Vice President of the European
    Council of Small Business (ECSB) and Secretary of the International French
    spoken Association of Small Business and Entrepreneurship (AIREPME). His
    work in small business research has been internationally awarded on several
    occasions.




  • 2.  Textbook for International Management Undergraduate Course- Looking for suggestions

    Posted 04-12-2006 18:45
    Hi,
    I have used "Multinational Management: A Strategic Approach" by Cullen and Parboteeah, 3rd edition. I highly recommend it as it is one of the best books out there for a strategic approach to IM. The publisher is Thompson Southwestern.
    Best,
    Manjula

    Manjula Salimath, Ph. D.
    Assistant Professor
    Department of Management
    University of North Texas
    P.O. Box 305429
    Denton, TX 76203-5429
    Ph : 940-565-4937 (work)
    Fax: 940-565-4394
    Email: salimatm@unt.edu

    >>> msrivast@VT.EDU 04/12/06 10:14 AM >>>
    Dear Colleagues,

    I am looking for a good textbook (preferably without cases, I have my own
    set of cases) for teaching International Management to undergraduate senior
    students. I teach this course more from strategic perspective than from
    cross-cultural perspective. The textbook I used last year I did not like at
    all for a couple of reasons- the book is simply a collection of newspaper
    clippings and pictures, has hardly any theoretical underpinning. I will
    greatly appreciate your help in this regard. You may reply to
    msrivast@vt.edu.

    Thank you in advance.

    Best regards,

    Manish
    _____________________
    Manish Kumar Srivastava
    Department of Management
    Pamplin College of Business
    2109, Pamplin Hall (0233)
    Virginia Tech
    Blacksburg, VA. 24061
    Ph# (540) 231-7363



    ----- Original Message -----
    From: "Claude Etrillard" <Claude.Etrillard@UNIV-UBS.FR>
    To: <IMD-L@AOMLISTS.PACE.EDU>
    Sent: Monday, April 10, 2006 4:51 AM
    Subject: The Mondavi Affair : a crazy French vision of cross-cultural
    management


    (Re: summary: cases and film cases for cross-cultural management course)

    Dear Colleagues,

    In response to Dr Shan Man, Professor Dirk Matten proposed a look at the
    Mondavi case : http://www.mondovinofilm.com/

    Let me propose a look at a very well-known French vision of the affair.

    Indeed, the successful French book by O.TORRES is now available in English
    from PALGRAVE MACMILLAN editions.

    From a cross-cultural perspective, his presentation of the "wine wars" has
    to be compared with the film, "Mondavino".

    Bests regards,

    Claude Etrillard



    http://www.palgrave.com/products/Catalogue.aspx?is=0230002102

    _____________________________________________________________________

    Claude Etrillard

    Département STID (Statistique et Traitement Informatique des Données)
    IUT de VANNES - 8, Rue Montaigne - BP 561 - 56017 VANNES - FRANCE

    Equipe "Entrepreneuriat & Stratégie" de l'IFREGE, membre du CREGE
    Université Montesquieu - Bordeaux IV

    Tél: +33 (0)2 97 62 64 82 (direct/répondeur)
    mailto:Claude.Etrillard@univ-ubs.fr
    _____________________________________________________________________

    The Wine Wars
    The Mondavi Affair, Globalisation and "Terroir"
    Olivier Torrès

    Description
    The Wine Wars describes Californian-based wine producer Robert Mondavi's
    failure to set up business in a small, world-renowned wine-producing village
    in the south of France. The business venture was bought to an abrupt halt by
    an anti-globalization rebellion composed of ecologists, communists,
    neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the
    importance of culture, history, geography and economic and political systems
    in conditioning our spirit of enterprise and the way in which we do
    business.

    Contents
    Introduction
    Robert Mondavi: The Pioneer of the Napa Valley
    Languedoc: The Biggest Vineyard in the World
    Aime Guibert: The "Furia Francese"
    Mondavi in Aniane: A Promising But Difficult Start
    Things Hotten Up
    Things Get Poilitical
    After Mondavi: Gerard Depardieu Comes to Town
    Cultural Differences at the Heart of Failure
    Conclusion

    Author Biographies
    OLIVIER TORRÈS is Assistant Professor at the University of Montpellier
    (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in
    small business management. He is the French Vice President of the European
    Council of Small Business (ECSB) and Secretary of the International French
    spoken Association of Small Business and Entrepreneurship (AIREPME). His
    work in small business research has been internationally awarded on several
    occasions.




  • 3.  Textbook for International Management Undergraduate Course- Looking for suggestions

    Posted 04-12-2006 19:35
    There is a slim paperback "Global Strategy and Organization" by Gupta and
    Govindarajan (Wiley), which I find useful (I do supplement it with other
    readings). A more managerial version of the same is their book "The Quest
    for Global Dominance".

    Best
    Sri


    ___________
    Srilata Zaheer
    Carlson School Professor of Strategic Management and Organization
    Chair, Strategic Management & Organization Dept.
    Carlson School of Management, 3-430
    University of Minnesota
    321 19th Avenue South
    Minneapolis, MN 55455
    Tel: 612-624-5590
    Fax: 612-626-1316
    e-mail: szaheer@csom.umn.edu
    _________________________



    Manish Srivastava
    <msrivast@VT.EDU>
    Sent by: To
    International IMD-L@AOMLISTS.PACE.EDU
    Management cc
    Division
    Discussion Subject
    <IMD-L@AOMLISTS.P Textbook for International
    ACE.EDU> Management Undergraduate Course-
    Looking for suggestions

    04/12/2006 10:14
    AM


    Please respond to
    International
    Management
    Division
    Discussion
    <IMD-L@AOMLISTS.P
    ACE.EDU>






    Dear Colleagues,

    I am looking for a good textbook (preferably without cases, I have my own
    set of cases) for teaching International Management to undergraduate senior

    students. I teach this course more from strategic perspective than from
    cross-cultural perspective. The textbook I used last year I did not like at

    all for a couple of reasons- the book is simply a collection of newspaper
    clippings and pictures, has hardly any theoretical underpinning. I will
    greatly appreciate your help in this regard. You may reply to
    msrivast@vt.edu.

    Thank you in advance.

    Best regards,

    Manish
    _____________________
    Manish Kumar Srivastava
    Department of Management
    Pamplin College of Business
    2109, Pamplin Hall (0233)
    Virginia Tech
    Blacksburg, VA. 24061
    Ph# (540) 231-7363



    ----- Original Message -----
    From: "Claude Etrillard" <Claude.Etrillard@UNIV-UBS.FR>
    To: <IMD-L@AOMLISTS.PACE.EDU>
    Sent: Monday, April 10, 2006 4:51 AM
    Subject: The Mondavi Affair : a crazy French vision of cross-cultural
    management


    (Re: summary: cases and film cases for cross-cultural management course)

    Dear Colleagues,

    In response to Dr Shan Man, Professor Dirk Matten proposed a look at the
    Mondavi case : http://www.mondovinofilm.com/

    Let me propose a look at a very well-known French vision of the affair.

    Indeed, the successful French book by O.TORRES is now available in English
    from PALGRAVE MACMILLAN editions.

    From a cross-cultural perspective, his presentation of the "wine wars" has
    to be compared with the film, "Mondavino".

    Bests regards,

    Claude Etrillard



    http://www.palgrave.com/products/Catalogue.aspx?is=0230002102

    _____________________________________________________________________

    Claude Etrillard

    Département STID (Statistique et Traitement Informatique des Données)
    IUT de VANNES - 8, Rue Montaigne - BP 561 - 56017 VANNES - FRANCE

    Equipe "Entrepreneuriat & Stratégie" de l'IFREGE, membre du CREGE
    Université Montesquieu - Bordeaux IV

    Tél: +33 (0)2 97 62 64 82 (direct/répondeur)
    mailto:Claude.Etrillard@univ-ubs.fr
    _____________________________________________________________________

    The Wine Wars
    The Mondavi Affair, Globalisation and "Terroir"
    Olivier Torrès

    Description
    The Wine Wars describes Californian-based wine producer Robert Mondavi's
    failure to set up business in a small, world-renowned wine-producing
    village
    in the south of France. The business venture was bought to an abrupt halt
    by
    an anti-globalization rebellion composed of ecologists, communists,
    neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the
    importance of culture, history, geography and economic and political
    systems
    in conditioning our spirit of enterprise and the way in which we do
    business.

    Contents
    Introduction
    Robert Mondavi: The Pioneer of the Napa Valley
    Languedoc: The Biggest Vineyard in the World
    Aime Guibert: The "Furia Francese"
    Mondavi in Aniane: A Promising But Difficult Start
    Things Hotten Up
    Things Get Poilitical
    After Mondavi: Gerard Depardieu Comes to Town
    Cultural Differences at the Heart of Failure
    Conclusion

    Author Biographies
    OLIVIER TORRÈS is Assistant Professor at the University of Montpellier
    (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist
    in
    small business management. He is the French Vice President of the European
    Council of Small Business (ECSB) and Secretary of the International French
    spoken Association of Small Business and Entrepreneurship (AIREPME). His
    work in small business research has been internationally awarded on several
    occasions.




  • 4.  Textbook for International Management Undergraduate Course- Looking for suggestions

    Posted 04-12-2006 21:30
    I suggest Phatak, Bhagat, and Kashlak's International Management. There are case studies and good discussion questions, and it allows the study of both strategy and organizational behavior.
    Regards,
    Karen


    Karen Moustafa, Ph.D.
    Assistant Professor of Management
    School of Business & Management Sciences
    Indiana University-Purdue University Fort Wayne
    Fort Wayne, IN 46805-1499
    Phone: 260-481-6491 or cell 260-417-8692
    Fax 260-481-6879
    Email: moustafk@ipfw.edu
    >>> msrivast@VT.EDU 04/12/06 10:14 AM >>>
    Dear Colleagues,

    I am looking for a good textbook (preferably without cases, I have my own
    set of cases) for teaching International Management to undergraduate senior
    students. I teach this course more from strategic perspective than from
    cross-cultural perspective. The textbook I used last year I did not like at
    all for a couple of reasons- the book is simply a collection of newspaper
    clippings and pictures, has hardly any theoretical underpinning. I will
    greatly appreciate your help in this regard. You may reply to
    msrivast@vt.edu.

    Thank you in advance.

    Best regards,

    Manish
    _____________________
    Manish Kumar Srivastava
    Department of Management
    Pamplin College of Business
    2109, Pamplin Hall (0233)
    Virginia Tech
    Blacksburg, VA. 24061
    Ph# (540) 231-7363



    ----- Original Message -----
    From: "Claude Etrillard" <Claude.Etrillard@UNIV-UBS.FR>
    To: <IMD-L@AOMLISTS.PACE.EDU>
    Sent: Monday, April 10, 2006 4:51 AM
    Subject: The Mondavi Affair : a crazy French vision of cross-cultural
    management


    (Re: summary: cases and film cases for cross-cultural management course)

    Dear Colleagues,

    In response to Dr Shan Man, Professor Dirk Matten proposed a look at the
    Mondavi case : http://www.mondovinofilm.com/

    Let me propose a look at a very well-known French vision of the affair.

    Indeed, the successful French book by O.TORRES is now available in English
    from PALGRAVE MACMILLAN editions.

    From a cross-cultural perspective, his presentation of the "wine wars" has
    to be compared with the film, "Mondavino".

    Bests regards,

    Claude Etrillard



    http://www.palgrave.com/products/Catalogue.aspx?is=0230002102

    _____________________________________________________________________

    Claude Etrillard

    Département STID (Statistique et Traitement Informatique des Données)
    IUT de VANNES - 8, Rue Montaigne - BP 561 - 56017 VANNES - FRANCE

    Equipe "Entrepreneuriat & Stratégie" de l'IFREGE, membre du CREGE
    Université Montesquieu - Bordeaux IV

    Tél: +33 (0)2 97 62 64 82 (direct/répondeur)
    mailto:Claude.Etrillard@univ-ubs.fr
    _____________________________________________________________________

    The Wine Wars
    The Mondavi Affair, Globalisation and "Terroir"
    Olivier Torrès

    Description
    The Wine Wars describes Californian-based wine producer Robert Mondavi's
    failure to set up business in a small, world-renowned wine-producing village
    in the south of France. The business venture was bought to an abrupt halt by
    an anti-globalization rebellion composed of ecologists, communists,
    neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the
    importance of culture, history, geography and economic and political systems
    in conditioning our spirit of enterprise and the way in which we do
    business.

    Contents
    Introduction
    Robert Mondavi: The Pioneer of the Napa Valley
    Languedoc: The Biggest Vineyard in the World
    Aime Guibert: The "Furia Francese"
    Mondavi in Aniane: A Promising But Difficult Start
    Things Hotten Up
    Things Get Poilitical
    After Mondavi: Gerard Depardieu Comes to Town
    Cultural Differences at the Heart of Failure
    Conclusion

    Author Biographies
    OLIVIER TORRÈS is Assistant Professor at the University of Montpellier
    (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in
    small business management. He is the French Vice President of the European
    Council of Small Business (ECSB) and Secretary of the International French
    spoken Association of Small Business and Entrepreneurship (AIREPME). His
    work in small business research has been internationally awarded on several
    occasions.




  • 5.  Textbook for International Management Undergraduate Course- Looking for suggestions

    Posted 04-13-2006 07:51

    I must say I prefer Cullen if a Strategic perspective is what you are looking for, though the Phatak book is not bad. I dont use it because there are not enough good cases

     

    Good luck

     

    John Stanbury

     

    ----- Original Message -----

    From: Karen Moustafa <moustafk@IPFW.EDU>

    Date: Wednesday, April 12, 2006 9:30 pm

    Subject: Re: Textbook for International Management Undergraduate Course- Looking for suggestions

    > I suggest Phatak, Bhagat, and Kashlak's International Management.
    > There are case studies and good discussion questions, and it
    > allows the study of both strategy and organizational behavior.
    > Regards,
    > Karen
    >
    >
    > Karen Moustafa, Ph.D.
    > Assistant Professor of Management
    > School of Business & Management Sciences
    > Indiana University-Purdue University Fort Wayne
    > Fort Wayne, IN 46805-1499
    > Phone: 260-481-6491 or cell 260-417-8692
    > Fax 260-481-6879
    > Email: moustafk@ipfw.edu
    > >>> msrivast@VT.EDU 04/12/06 10:14 AM >>>
    > Dear Colleagues,
    >
    > I am looking for a good textbook (preferably without cases, I have
    > my own
    > set of cases) for teaching International Management to
    > undergraduate senior
    > students. I teach this course more from strategic perspective than
    > from
    > cross-cultural perspective. The textbook I used last year I did
    > not like at
    > all for a couple of reasons- the book is simply a collection of
    > newspaper
    > clippings and pictures, has hardly any theoretical underpinning.
    > I will
    > greatly appreciate your help in this regard. You may reply to
    > msrivast@vt.edu.
    >
    > Thank you in advance.
    >
    > Best regards,
    >
    > Manish
    > _____________________
    > Manish Kumar Srivastava
    > Department of Management
    > Pamplin College of Business
    > 2109, Pamplin Hall (0233)
    > Virginia Tech
    > Blacksburg, VA. 24061
    > Ph# (540) 231-7363
    >
    >
    >
    > ----- Original Message -----
    > From: "Claude Etrillard" <Claude.Etrillard@UNIV-UBS.FR>
    > To: <IMD-L@AOMLISTS.PACE.EDU>
    > Sent: Monday, April 10, 2006 4:51 AM
    > Subject: The Mondavi Affair : a crazy French vision of cross-
    > cultural
    > management
    >
    >
    > (Re: summary: cases and film cases for cross-cultural management
    > course)
    > Dear Colleagues,
    >
    > In response to Dr Shan Man, Professor Dirk Matten proposed a look
    > at the
    > Mondavi case : http://www.mondovinofilm.com/
    >
    > Let me propose a look at a very well-known French vision of the
    > affair.
    > Indeed, the successful French book by O.TORRES is now available in
    > Englishfrom PALGRAVE MACMILLAN editions.
    >
    > From a cross-cultural perspective, his presentation of the "wine
    > wars" has
    > to be compared with the film, "Mondavino".
    >
    > Bests regards,
    >
    > Claude Etrillard
    >
    >
    >
    > http://www.palgrave.com/products/Catalogue.aspx?is=0230002102
    >
    > _____________________________________________________________________
    >
    > Claude Etrillard
    >
    > D�partement STID (Statistique et Traitement Informatique des Donn�es)
    > IUT de VANNES - 8, Rue Montaigne - BP 561 - 56017 VANNES - FRANCE
    >
    > Equipe "Entrepreneuriat & Strat�gie" de l'IFREGE, membre du CREGE
    > Universit� Montesquieu - Bordeaux IV
    >
    > T�l: +33 (0)2 97 62 64 82 (direct/r�pondeur)
    > mailto:Claude.Etrillard@univ-ubs.fr
    > _____________________________________________________________________
    >
    > The Wine Wars
    > The Mondavi Affair, Globalisation and "Terroir"
    > Olivier Torr�s
    >
    > Description
    > The Wine Wars describes Californian-based wine producer Robert
    > Mondavi'sfailure to set up business in a small, world-renowned
    > wine-producing village
    > in the south of France. The business venture was bought to an
    > abrupt halt by
    > an anti-globalization rebellion composed of ecologists, communists,
    > neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the
    > importance of culture, history, geography and economic and
    > political systems
    > in conditioning our spirit of enterprise and the way in which we
    > do
    > business.
    >
    > Contents
    > Introduction
    > Robert Mondavi: The Pioneer of the Napa Valley
    > Languedoc: The Biggest Vineyard in the World
    > Aime Guibert: The "Furia Francese"
    > Mondavi in Aniane: A Promising But Difficult Start
    > Things Hotten Up
    > Things Get Poilitical
    > After Mondavi: Gerard Depardieu Comes to Town
    > Cultural Differences at the Heart of Failure
    > Conclusion
    >
    > Author Biographies
    > OLIVIER TORR�S is Assistant Professor at the University of Montpellier
    > (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a
    > specialist in
    > small business management. He is the French Vice President of the
    > EuropeanCouncil of Small Business (ECSB) and Secretary of the
    > International French
    > spoken Association of Small Business and Entrepreneurship
    > (AIREPME). His
    > work in small business research has been internationally awarded
    > on several
    > occasions.
    >
    >
    > --
    >



  • 6.  Textbook for International Management Undergraduate Course- Looking for suggestions

    Posted 04-13-2006 08:37
    Hi Manish:

    I am the new co-author of a leading text in this area, International Management: Culture, Strategy and Behavior (6th edition), 2006, McGraw-Hill/Irwin.  I was brought in to the author team, in part, to enhance the "environment" and "strategy" sections, especially in the areas of globalization/antiglobalization, global corporate responsibility, strategy for emerging markets, base of the pyramid strategies, international entrepreneurship and new ventures, offshoring and outsourcing. I think you will find this text solidly grounded in IB/IM theory and research, yet accessible to undergraduates. I will send you additional information directly.  Additional info is available at:

    http://catalogs.mhhe.com/mhhe/viewProductDetails.do?isbn=0073135852

    Jonathan Doh, Ph.D.
    Director, Center for Responsible Leadership and Governance
    College of Commerce and Finance
    Villanova University
    Villanova, PA 19085
    Tel: 610-519-7798
    Fax: 610-519-6566
    jonathan.doh@villanova.edu
    http://www.leadershipcenter.villanova.edu
    http://cf.villanova.edu/doh/profile.htm
    http://www62.homepage.villanova.edu/jonathan.doh/
    Manish Srivastava wrote:
    Dear Colleagues,

    I am looking for a good textbook (preferably without cases, I have my own set of cases) for teaching International Management to undergraduate senior students. I teach this course more from strategic perspective than from cross-cultural perspective. The textbook I used last year I did not like at all for a couple of reasons- the book is simply a collection of newspaper clippings and pictures, has hardly any theoretical underpinning.  I will greatly appreciate your help in this regard. You may reply to msrivast@vt.edu.

    Thank you in advance.

    Best regards,

    Manish
    _____________________
    Manish Kumar Srivastava
    Department of Management
    Pamplin College of Business
    2109, Pamplin Hall (0233)
    Virginia Tech
    Blacksburg, VA. 24061
    Ph# (540) 231-7363



    ----- Original Message ----- From: "Claude Etrillard" <Claude.Etrillard@UNIV-UBS.FR>
    To: <IMD-L@AOMLISTS.PACE.EDU>
    Sent: Monday, April 10, 2006 4:51 AM
    Subject: The Mondavi Affair : a crazy French vision of cross-cultural management


    (Re: summary: cases and film cases for cross-cultural management course)

    Dear Colleagues,

    In response to Dr Shan Man, Professor Dirk Matten proposed a look at the
    Mondavi case :  http://www.mondovinofilm.com/

    Let me propose a look at a very well-known French vision of the affair.

    Indeed, the successful French book by O.TORRES is now available in English
    from PALGRAVE MACMILLAN editions.

    From a  cross-cultural perspective, his presentation of the "wine wars" has
    to be compared with the film, "Mondavino".

    Bests regards,

    Claude Etrillard



    http://www.palgrave.com/products/Catalogue.aspx?is=0230002102

    _____________________________________________________________________

    Claude Etrillard

    Département STID (Statistique et Traitement Informatique des Données)
    IUT de VANNES - 8, Rue Montaigne - BP 561 - 56017 VANNES - FRANCE

    Equipe "Entrepreneuriat & Stratégie" de l'IFREGE, membre du CREGE
    Université Montesquieu - Bordeaux IV

    Tél: +33 (0)2 97 62 64 82 (direct/répondeur)
    mailto:Claude.Etrillard@univ-ubs.fr
    _____________________________________________________________________

    The Wine Wars
    The Mondavi Affair, Globalisation and "Terroir"
    Olivier Torrès

    Description
    The Wine Wars describes Californian-based wine producer Robert Mondavi's
    failure to set up business in a small, world-renowned wine-producing village
    in the south of France. The business venture was bought to an abrupt halt by
    an anti-globalization rebellion composed of ecologists, communists,
    neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the
    importance of culture, history, geography and economic and political systems
    in conditioning our spirit of enterprise and the way in which we do business.

    Contents
    Introduction
    Robert Mondavi: The Pioneer of the Napa Valley
    Languedoc: The Biggest Vineyard in the World
    Aime Guibert: The "Furia Francese"
    Mondavi in Aniane: A Promising But Difficult Start
    Things Hotten Up
    Things Get Poilitical
    After Mondavi: Gerard Depardieu Comes to Town
    Cultural Differences at the Heart of Failure
    Conclusion

    Author Biographies
    OLIVIER TORRÈS is Assistant Professor at the University of Montpellier
    (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in
    small business management. He is the French Vice President of the European
    Council of Small Business (ECSB) and Secretary of the International French
    spoken Association of Small Business and Entrepreneurship (AIREPME). His
    work in small business research has been internationally awarded on several
    occasions.