Hi Peter,
My view is that cultural distance should be calculated at the cultural
level. If you are looking for measure at the individual level you
should focus on psychic distance. For more info see:
Sousa, C. M. P., & Bradley, F. (2006). Cultural Distance and Psychic
Distance: Two Peas in a Pod? Journal of International Marketing, 14
(1), 49-70.
Carlos
************************************
Carlos M. P. Sousa, PhD
Marketing Group
UCD Michael Smurfit School of Business
University College Dublin
Blackrock, Co. Dublin
Ireland
Tel: +353 1 716 8811
Fax: +353 1 716 8019
----- Original Message -----
From: Peter Paul <
medowrun@YAHOO.COM>
Date: Friday, April 4, 2008 0:33 am
Subject: calculating cultural distance at the individual level
To:
IMD-L@AOMLISTS.pace.edu
> Hi All,
> What is the best way to calculate cultural distance at the
> individual level? I am working with several expatriate from a
> variety of countries and need to figure the distance between their
> country of birth and destination country (UK).
> Any help will be much appreciated!
> Peter
>
>
>
>
>
>
> ---------------------------------
> You rock. That's why Blockbuster's offering you one month of
> Blockbuster Total Access, No Cost.
>