Thanks for all the suggestions for sources where to find
base-of-the-pyramid case studies. For those interested I have compiled a
list of all suggestions made (see attachment). Particular thanks to
Kevin McKague who suggested the bulk of the list.
Best regards,
Martin Klein
Erasmus University
mklein@few.eur.nl
Martin Klein wrote:
> Dear Colleagues,
>
> I am a PhD Candidate searching for case studies of base-of-the-pyramid
> firms (i.e., case studies of firms that have build their business
> around low-income people). I was wondering whether anyone has any
> suggestions where I could find such case studies. So far I have
> collected case studies from the following sources:
>
> ► World Resources Institute
> ► World Business Council for Sustainable Development
> ► Caseplace.org
> ► Stanford Graduate School of Business – Cases:
>
http://gsbapps.stanford.edu/cases/
> ► The William Davidson Institute at the University of Michigan
> ► Prahalad (2005):
>
http://www.bus.umich.edu/BottomOfThePyramid/xMAP2003.htm
> ► Business in Development Network
>
> Any suggestions of additional sources are most welcome!
>
> Sincerely,
>
> Martin Klein
> Erasmus University
>
mklein@few.eur.nl