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read the latest international marketing research, including Vahlne and Johanson on the MNE

  • 1.  read the latest international marketing research, including Vahlne and Johanson on the MNE

    Posted 06-14-2013 08:43

    Dear all

     

    Here are the latest articles published in International Marketing Review.  You can access currently these free of charge at this link, as part of Emerald's 'Journal of the Week' promotion.

     

    Best wishes

    Martyn

     

    IMR 30.3

     

    The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks

    Authors: Jan-Erik Vahlne, Jan Johanson

     

    Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects

    Authors: Ana Lisboa, Dionysis Skarmeas, Carmen Lages

     

    Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders?

    Authors: Rohit Deshpandé, Amir Grinstein, Sang-Hoon Kim, Elie Ofek

     

    On the misuse and misinterpretation of dimensions of national culture

    Authors: Marieke de Mooij

     

     

    *with apologies for cross-posting*

     

     


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