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Call for Chapter Proposals - IGI Global USA

  • 1.  Call for Chapter Proposals - IGI Global USA

    Posted 09-11-2013 02:08
    Dear Sir/ Madam,

    I would like to cordially invite you to consider contributing your expertise to a forthcoming book edited by me entitled Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control.I would like to invite you to contribute a chapter on this topic. However, please know that your contribution would not be limited to that topic; should you be so inclined, please feel free to write your chapter on any of the other following topics instead:
    • Marketing and Islam – A conceptual framework
    • Marketing planning, Implementation and Control in Islamic Perspective
    • Consumer behavior of Muslim Consumers
    • Marketing Communications in the Islamic Perspective
    • Use of social media in Islamic Marketing
    • Retailing in the Islamic Perspective
    • Customer relationships in the Islamic Perspective. 
    Should you accept this invitation, I would like to kindly ask that, on or before October 31, 2013, you submit via e-mail a 2-3 page chapter proposal for review that clearly explains the mission and concern of your proposed chapter. For More Details please visit the following Link:
    http://www.igi-global.com/ publish/call-for-papers/ call-details/1070
    Dr. Bikramjit Rishi
    MBA, Ph.D., Post Doctoral Fellow (European Commission)