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IJoEM: Issue on India

  • 1.  IJoEM: Issue on India

    Posted 01-28-2013 11:46

    -- with apologies for cross posting –

     

    Dear all

     

    We're delighted to introduce the first 2013 issue of the International Journal of Emerging Markets.  Please see the list of articles below, or click this link to reach the articles directly.

     

    Free access has been set up, using the following log-in codes:

     

    Username: IJOEM81

    Password: emerald

     

    Best wishes

     

     

    IJOEM 8.1

     

    Indian consumer and producer behavior

    Editorial

     

    Indian consumers: are they the same across regions?

    Authors: Byoungho Jin, Junghwa Son

     

    Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers

    Authors: Nitin Gupta

     

    Customer interaction in service innovation: evidence from India

    Authors: Intekhab Alam

     

    Does successful recovery mitigate failure severity?: A study of the behavioral outcomes in Indian context

    Authors: M.S. Balaji, Aditi Sarkar

     

    An empirical analysis of resources in the Indian pharmaceutical industry

    Authors: Bikram Jit Singh Mann, Prabhjot Dutta