***With apologies for cross-postings***
Call for Papers – International Marketing Review
Multicultural marketplaces: New territory for international marketing
and cross-cultural consumer research
Guest Co-Editors:
Catherine Demangeot, Strathclyde Business School
Amanda J. Broderick, University of Salford
C. Samuel Craig, New York University, Stern School of Business
We are pleased to announce a forthcoming special issue of the International Marketing Review aiming to further our understanding of multicultural marketplaces.
Many marketplaces the world over host natives, residents and visitors from many nationalities and cultures. Breaking out of their own geographies, these marketplaces are becoming more like one another across national boundaries than like other, more homogeneous parts of the countries in which they are located. A stream of marketing literature has begun to consider the cultural and market transformations caused by multicultural marketplace interactions, and their implications on firm behaviour. Several scholars have called for more research in this area. Of particular note is the work by Samuel Craig and Susan Douglas in the pages of the International Marketing Review (Craig and Douglas 2006<file:///C:/Users/Catherine/Documents/RESEARCH/MULTICULTURAL%20SPECIAL%20ISSUE/CFP/Special%20issue%20call%20for%20papers%20-%20multicultural%20marketplaces.docx>; Douglas and Craig 2011<file:///C:/Users/Catherine/Documents/RESEARCH/MULTICULTURAL%20SPECIAL%20ISSUE/CFP/Special%20issue%20call%20for%20papers%20-%20multicultural%20marketplaces.docx>), that called for closer consideration of the impact of contextual factors on consumption behaviour and research into the consequences of new cultural dynamics taking place in societies where the boundaries between cultures are becoming increasingly porous. The purpose of this special issue, in commemorating the pioneering work of Susan Douglas in international marketing, is to further establish a stream of literature that deals with the new consumption and marketing dynamics emerging in multicultural marketplaces.
Papers are invited from all research traditions that aim to enhance our conceptual understanding of the new ‘territories’ that are multicultural marketplaces.
The full call for paper is attached and can be found at:
http://www.emeraldinsight.com/products/journals/call_for_papers.htm?id=4579
The submission deadline is 31 January, 2014.
Catherine Demangeot
Email:
catherine.demangeot@strath.ac.uk
Tel: +971 50 531 9049
http://www.strath.ac.uk/marketing/academicstaff/demangeotcatherinedr/#d.en.327619
References:
Craig, C. S., and Douglas, S. P. (2006). Beyond national culture: Implications of cultural dynamics for consumer research. International Marketing Review, 23, 322.
Douglas, S. P., and Craig, C. S. (2011). The role of context in assessing international marketing opportunities. International Marketing Review, 28, 150 - 162.