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Call for book papers "Measuring the Impact of Pricing" (Routledge, 2014)

  • 1.  Call for book papers "Measuring the Impact of Pricing" (Routledge, 2014)

    Posted 11-22-2012 14:17
    Call for chapters Measuring the Impact of Pricing: Calculating ROI and making the business case


    Stephan Liozu and I will edit the book "Measuring the Impact of Pricing: Calculating ROI and making the business case" (Routledge, 2014). We are now looking for chapter proposals dealing with either (1) approaches/data measuring the impact of the pricing function on performance or (2) approaches/data measuring the impact of pricing projects on performance. We are open to a variety of formats (experiments, longitudinal data, cross sectional data) including case studies (template attached). 

    We would be pleased to receive your expression of interest by 31 December 2012, draft papers will be due by 31 March 2013, final papers by 31 June 2013 with a publication in Jan 2014. With this book project we aim to build on the success of our book "Innovation in Pricing: Contemporary Theories and Best Practices" which has just been published (Routledge, 2012). 


    http://www.amazon.com/Innovation-Pricing-Contemporary-Theories-Practices/dp/0415521645/ref=sr_1_1?ie=UTF8&qid=1353605133&sr=8-1&keywords=innovation+in+pricing 

    To participate, please send a brief expression of interest to Stephan Liozu (sliozu@gmail.com) or Andreas Hinterhuber (andreas@hinterhuber.com). 

    We look forward to your contributions. 
    Andreas 
     
     
    Andreas Hinterhuber
    Partner, Hinterhuber & Partners
    Strategy Pricing Leadership
    Innsbruck, Austria
    Phone: +43 664 402 7 402