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Table of contents - International Marketing Review - Volume 28.3

  • 1.  Table of contents - International Marketing Review - Volume 28.3

    Posted 06-20-2011 04:33
    Dear all
     
    Issue 28.3 of International Marketing Review has now published - part two of our double special issue on "International Market Selection and Segmentation", guest edited by Nicolas Papadopoulos and Oscar Martín Martín. 
     
    You can find the new articles listed below, and the first part of the special issue here: http://www.emeraldinsight.com/journals.htm?issn=0265-1335&volume=28&issue=2
     
    Kind regards
    Martyn
     
    Dr Martyn Lawrence
    Senior Publisher - IMR
     
     
    TABLE OF CONTENTS
     
    Article Title: A dynamic framework for understanding cross-national segmentation
    Authors: Hugh M. Cannon, Attila Yaprak
    Article Type: Conceptual paper
    Keywords: Cross cultural studies, Globalization, International business, Market segmentation
    Pages: 229-243
     
     
    Article Title: Identity, demographics, and consumer behaviors: International market segmentation across product categories
    Authors: Mark Cleveland, Nicolas Papadopoulos, Michel Laroche
    Article Type: Research paper
    Keywords: Consumer behaviour, Globalization, Market segmentation, National cultures, Product management
    Pages: 244-266
     
     
    Article Title: International market selection and segmentation: a two-stage model
    Authors: Charlotte Gaston-Breton, Oscar Martín Martín
    Article Type: Research paper
    Keywords: Consumer behaviour, European Union, Market segmentation, Multinational companies, Public policy
    Pages: 267-290
     
     
    Article Title: Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies
    Authors: Poh-Lin Yeoh
    Article Type: Case study
    Keywords: India, International business, Multinational companies, Pharmaceuticals industry
    Pages: 291-312
     
     
     
     
     
     
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