AOM 2011 Professional Development Workshop:
Knowing How West Meets East:
Measuring Cultural Knowledge using Cultural Consensus Model Analysis
Meeting Date and Time: Friday, Aug 12 2011 10:15AM - 1:15PM (CST)
Location: La Quinta Inn and Suites, Combined C& D
Primary Sponsor: MOC Division, with cosponsors RM / OB / OMT / IM
Organizers: Jeffrey Loewenstein, University of Illinois at Urbana-Champaign
Josh Keller, Nanyang Technological University
Presenters: Eva (Xin) Yao, University of Colorado, Boulder
Shane Mueller, Klein & Associates
Panelists: Michelle Gelfand, University of Maryland
William Ocasio, Northwestern University
Understanding how knowledge and beliefs are embedded within culture is critical for organizations. However, the many levels of analysis (division, organization, institution, and nation) and the heterogeneity of knowledge and beliefs within each culture make measuring cultural knowledge and beliefs notoriously challenging. Moreover, cultural knowledge must rest on some form of aggregation from multiple, non-identical expressions of beliefs, such as statements from sets of individuals or from sets of written documents. Cultural consensus model analysis (Keller and Loewenstein, 2011; Weller, 2007) offers a theoretical and analytical approach for inducing cultural-level knowledge from individuals. Originally developed by cognitive anthropologists (Romney, Weller & Batchelder, 1986), cultural consensus model analysis provides a more thorough and precise assessment of the content and distribution of cultural knowledge and beliefs than traditional approaches. It synthesizes emic and etic perspectives on studying culture and combines quantitative and qualitative methodologies. Most of the analyses are straightforward and utilize existing software packages.
This Professional Development Workshop will teach participants how to use cultural consensus model analysis to measure cultural knowledge and beliefs. In this workshop:
1. Jeffrey Loewenstein will introduce the value of cultural consensus model analysis and the underlying theory behind it.
2. Josh Keller will go step-by-step through how to collect data and analyze it using examples from recently published (Keller & Loewenstein, 2011) and ongoing studies.
3. Eva (Xin) Yao will discuss how to approach qualitative interviewing using the CCM approach.
4. Shane Mueller will discuss how to measure latent subcultures within each culture using recently developed statistical models.
5. Michele Gelfand and William Ocasio will discuss how to apply cultural consensus model analysis to studying culture in micro and macro contexts.
6. We will hold discussion groups, led by our panelists and speakers, to help participants develop potential research ideas using cultural consensus model analysis.
Pre-registration is required for this workshop. The pre-registration will enable us target our content to address the most critical theoretical and methodological needs of our participants.
To register online, please visit https://secure.aomonline.org/PDWReg. The deadline to register online is August 10, 2011. There are no fees for the workshop.
Questions about the workshop can be directed to Josh Keller (jwkeller@ntu.edu.sg).