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Innovation in Pricing /Call for book chapters

  • 1.  Innovation in Pricing /Call for book chapters

    Posted 10-13-2011 09:34
    Call for book chapters "Innovation in Pricing: Contemporary Theories and Best Practices"

    Stephan Liozu (Case Western/Ardex Americas) and myself are Editors of a book on Innovation in Pricing published by Routledge in 3Q 2012. Confirmed authors are from academia as well as leading international companies. We are calling for proposals for chapters on any of the following topics: 

    Organizing the pricing function
    New approaches in pricing strategy
    New approaches in pricing tactics
    Psychological aspects of pricing

    We are open to a wide number of research methods and welcome also theoretical contributions (e.g. literature reviews). Format 20-25 pages with the usual request for original, unpublished contributions. We especially welcome further contributions related to Psychological elements of pricing with a preference for empirical papers. Please address any further questions to Stephan Liozu (sliozu@case.edu) and/or myself. 
    Submission deadline (draft papers): 31 December 2011
    Submission deadline final papers: 31 March 2012

     
    Andreas Hinterhuber
    Partner, Hinterhuber & Partners
    Strategy Pricing Leadership
    Innsbruck, Austria
    Phone: +43 664 402 7 402