Loving Doing Business in Europe 1 or 2 and its case studies and teaching materials and/or teaching International Business, European Business, or International Business Environments?
Here is your opportunity to contribute to the next edition of Gabriele Suder's textbook Doing Business in Europe, with a case study illustrating clearly how the European business environment, integration, policies, cultures, marketing contexts, and finances, and phenomena such as BREXIT impact a corporation or sector. If accepted, your case study will be published in the textbook's 3rd edition, due to be published in 2018, and/or on its website, clearly making attribution of your authorship of the case and teaching note, or mini-case. Accompanying video material, e.g. with a CEO interview about the case, will also be appreciated if feasible. Please see below for details about the different contributions possible.
The new, third edition of Doing Business in Europe (DBiE) will allow the reader to keep track of the many evolutions that have taken place since the writing of the original text and its second edition, and change focus from its prior developments including the Lisbon agenda, the Lisbon treaty, the new parliament, the increasing focus of the market on environmentally friendly solutions, and the challenges and responses that the 2008/2009 global economic downturn has created (e.g., the renewed interest of countries such as Iceland in the Euro-currency), and of course BREXIT. We will add thematic perspectives on key contemporary European challenges, expand the text to consider even more non-EU businesses' activities in the EU and we'll add state-of-the art learning aids to the text, reflecting best practise in textbook publishing.
For full details please see the attached file.
If you have any question please do not hesitate to contact us at doingbusinessineurope3@gmail.com
Kind regards,
Gabriele Suder (The University of Melbourne)
Johan Lindeque (University of Applied Sciences and Arts Northwestern Switzerland and the University of Amsterdam)