The Fall 2017 issue of Rutgers Business Review is now available at www.rbusinessreview.org.
In this issue:
Targeting Middle-class in Emerging Markets: The Case of Brazil
By Ilke Kardes and Gabriel Vouga Chueke
What Types of Regulatory and Pricing Strategies Work When Customers are Likely to Become Competitors?
By Victor Glass and Timothy Tardiff
How the Best Firms Balance Competing Forms of R&D-based Innovation
By Tim Swift
Leading Organizations through Supply Chain Disruptions: An Exploratory Study of Necessary Traits
By Iana Shaheen, Arash Azadegan, Lorenzo Lucianetti, and Lian Qi
The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?
By Can Uslay
Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal
By Nelson Borges Amaral and Barbara Loken
How Goldman Sachs Turned the Great Recession into Competitive Advantage Using Strategic Management
By Mine Doyran
Managing Research Out of the Dark? Exploring Implications and Applications of an Objective Model for the Evaluation of Research Practice and Quality
By Pär Mårtensson, Uno Fors, Udo Zander, and Gunnar H. Nilsson
How and Why Millennials are Shaking Up Organizational Cultures
By Rob Bogosian and Charlene Rousseau
Managing and Accounting for Multiple Stakeholders
By Ronald K. Mitchell
How Do Non-Technological Shocks Affect Interfirm Collaboration?
By Leonardo Corbo
Best regards,
Sengun (Shen) Yeniyurt, Ph.D.
Chancellor's Scholar
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)
Founding Co-Director, Center for Market Advantage (rbscma.org)
Associate Professor, Marketing Department
Affiliated Faculty, Supply Chain Management Department
Rutgers Business School, Newark and New Brunswick, NJ