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Table of Contents - International Marketing Review 27.3

  • 1.  Table of Contents - International Marketing Review 27.3

    Posted 05-24-2010 08:20
    Dear all
     
    I'm pleased to announce the third issue of International Marketing Review has published.  We bring you part 2 of a double special issue entitled 'Marketing strategies of MNCs from emerging markets', guest edited by Kamel Mellahi, Mehmet Demirbag, Tamer Cavusgil and Wade Danis.
     
    Articles are below, and the journal homepage carries more information about submissions.  We encourage you to sign up for Table of Contents alerts via the RSS link at the bottom of the email.
     
    Best wishes
    Dr Martyn Lawrence
    Publisher – International Marketing Review
     
     
     
    Editorial
    Title: Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode
     
     
    Article Title: Institutional and transaction cost determinants of Turkish MNEs' location choice
    Authors: Mehmet Demirbag, Ekrem Tatoglu, Keith W. Glaister
    Article Type: Research paper
    Keywords: International investments, Multinational companies, Transaction costs, Turkey
    Pages: 272-294
     
     
    Article Title: Inertia versus mimicry in location choices by Chinese multinationals
    Authors: Lin Yuan, Nitin Pangarkar
    Article Type: Research paper
    Keywords: China, Developing countries, Market system, Multinational companies
    Pages: 295-315
     
     
    Article Title: Internationalization of emerging market firms: the case of Turkish retailers
    Authors: Irem Eren-Erdogmus, Emine Cobanoglu, Muge Yalcin, Pervez N. Ghauri
    Article Type: Research paper
    Keywords: Emerging markets, Globalization, International marketing, Retailing, Textile industry, Turkey
    Pages: 316-337
     
     
    Article Title: Choosing between wholly-owned subsidiaries and joint ventures of MNCs from an emerging market
    Authors: Yu-Ching Chiao, Fang-Yi Lo, Chow-Ming Yu
    Article Type: Research paper
    Keywords: Emerging markets, Market entry, Multinational companies, Taiwan, Transaction costs
    Pages: 338-365
     
     
    Article Title: State versus private MNCs from China: initial conceptualizations
    Authors: Xiaohua Lin
    Article Type: Conceptual paper
    Keywords: China, International business, Market entry, Multinational companies, Nationalization, Privatization
    Pages: 366-380
     
     
     
     
     

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