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Presenter: Art Kleiner; Booz & Company / strategy+business;
This is a half-day, interactive, intensive workshop for those who want to learn how to write and generate ideas that will garner response in a larger business context. The development of thought leadership is not just a matter of writing up experience and getting it into print. It is a crystallization exercise: Thinking coherently about purpose, audience, research and story line; recognizing that each of these is a separate orientation that needs distinct attention; articulating the universal principles from real-world experience; and then synthesizing all of this into a clear, compelling piece of work that, in itself, should leave the audience a little bit different than when they started reading it. Given the multitude of material published about business and management each year, the goal of this workshop is to develop the capability to produce distinctive thought leadership with impact. The session is built around exercises that develop the presence and written , introducing key concepts of thought leadership and involving people in direct, experiential practice. It draws on techniques developed at MIT's Center of Organizational Learning, where the presenter co-invented the "learning history" form of organizational reflection, and on 30 years of experience as a writer (The Age of Heretics), book editor (including the Fifth Discipline Fieldbook series) and magazine editor (of the award-winning publication strategy+business.) It also draws on experience as a consulting editor with a number of well-known business books, including The Art of the Long View (Peter Schwartz) and The Living Company (Arie de Geus). 170 Dodge Hall Northeastern University, Huntingdon Avenue (next to the Boston YMCA) Boston, MA 02115 | Search Terms: | Thought Leadership , Writing , Business Audience | |