http://onlinelibrary.wiley.com/doi/10.1002/tie.2016.58.issue-3/issuetoc
Michael R. Czinkota and Kimberly Boeckmann
The Honorable Merchant in International Marketing:
An Ancient Concept Newly Needed
Michael R. Czinkota
The Honorable Merchant and Customer Trust:
Key Dimensions for International Business Success
George S. Spais and Hans Ruediger Kaufmann
Are There "Honorable Merchants" in International Marketing Channels?
Suraksha Gupta
Enhancing Brand Equity Through Sustainability: Waste Recycling
Suraksha Gupta
A Conceptual Framework That Identifies Antecedents and
Consequences of Building Socially Responsible International Brands
Dolores Sanchez Bengoa and Hans Ruediger Kaufmann
The Influence of Trust on the Trilogy of Knowledge Creation,
Sharing, and Transfer
Subir Bandyopadhyay
Investigating Quality Perceptions of International Services
by Chinese Consumers
Nagwan Abu El-Ella, John Bessant, and Andreas Pinkwart
Revisiting the Honorable Merchant:
The Reshaped Role of Trust in Open Innovation
Valbona Zeneli
Corruption, Foreign Direct Investment, and International Marketing
in the Western Balkans
Suzy Howell
TIBR Managing Editor – To Submit Manuscripts
Thunderbird School of Global Management
A unit of the Arizona State University Knowledge Enterprise
1 Global Place, Glendale AZ 85306 USA
+1 602.978.7659