Dear all
I'm pleased to inform you that the final 2010 issue of International Marketing Review has recently published. The table of contents, with some additional calls for papers, may be found below.
Kind regards
Dr Martyn Lawrence
Publisher - International Marketing Review
TABLE OF CONTENTS
Article Title: Comparative, cross-cultural, and cross-national research: A comment on good and bad practice (Commentary)
Authors: John Cadogan
Article Type: Viewpoint
Keywords: Cross-cultural studies, Marketing, Research, Research methods
Pages: 601-605
Article Title: Benefits-based drivers of exporters' attitudinal commitment toward their foreign distributors: A longitudinal study
Authors: Claude Obadia
Article Type: Research paper
Keywords: Buyer-seller relationships, Exports, Imports
Pages: 606-629
Article Title: Animosity, subjective norms, and anticipated emotions during an international crisis
Authors: Amro A. Maher, Sarah Mady
Article Type: Research paper
Keywords: Buying behaviour, Consumer behaviour, Country of origin, Denmark, Kuwait
Pages: 630-651
Article Title: Immigrant employee effects in international strategy: An exploratory study of international service firms
Authors: Henry F.L. Chung, Peter Enderwick, Jinda Naruemitmongkonsuk
Article Type: Research paper
Keywords: Employees, Immigrants, Knowledge transfer, New Zealand, Services
Pages: 652-675
Article Title: Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's theory
Authors: Lola C. Duque, Nora Lado
Article Type: Research paper
Keywords: Colombia, Customer satisfaction, Higher education, National cultures, Spain, Students
Pages: 676-693
Article Title: The cross-cultural appropriateness of survey-based value(s) research: A review of methodological issues and suggestion of alternative methodology
Authors: Leah Watkins
Article Type: Literature review
Keywords: Cross-cultural studies, Qualitative methods, Research, Surveys
Pages: 694-716
Calls for papers
Special issue on international marketing, strategic orientations and business success
Special issue on International marketing theory, strategy and implementation: insights from Latin America
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