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The issue of global climate change has received large attention, from policy makers, NGOs, the media, consumers, the public-at-large and, increasingly, also firms and their investors. Until the late 1990s, most firms focused on non-market strategies, usually to oppose upcoming regulatory regimes. In more recent years, however, alongside these political responses, firms have developed market strategies to address global warming and reduce emissions through product and process improvements, and emission trading. The exact composition of firms’ overall strategic positioning depends on the firm-specific (perceived) risks and opportunities related to climate change and the type of regulation relevant for the industry and countries in which firms operate. In view of the current diversity in post-Kyoto policy developments, including a compulsory emission trading scheme in Europe and a range of (emerging) voluntary systems in the US and Australia, firms’ climate strategies exhibit clear variations. This has implications for the way in which climate change affects firms’ competitive, economic position, but also for the extent to which business activities contribute to emission reduction and thus help to addresss the problem. This symposium will examine global business responses to climate change, also exploring to what extent business has (sufficient) incentives to do well by doing good, and to what extent this varies between different regions and/or particular sectors. Presentations will focus in more detail on the situation in Europe, the <st1:country-region w:st="on">US</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Australia</st1:place></st1:country-region>, while discussants offer reflections related to international management, market and political strategies, and public policy implications. The symposium concludes with a discussion between presenters, discussants and audience members.