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New BoP Book: The Base of the Pyramid Promise

  • 1.  New BoP Book: The Base of the Pyramid Promise

    Posted 02-10-2016 06:51

    Dear Colleagues,

     

    I'm excited to announce the publication of my book The Base of the Pyramid Promise (Stanford University Press). Please see more information below. 

     

    Best regards,

     

    Ted 

     

    Just Released by Ted London:
    The Base of the Pyramid Promise: Building Businesses with Impact and Scale

     

    Drawing on over 25 years of experience across more than 80 countries, WDI Vice President and Ross School Faculty member Ted London's latest book offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich Base of the Pyramid (BoP).

     

    Learn More

     

    View Video

     

     

    "This book is a highly practical account, based on deep insights, of how to address one of the biggest business and humanitarian issues -- and opportunities -- of our age: serving the needs of the base of the pyramid. One of the most convincing accounts yet of the role BoP enterprises play in poverty alleviation."   -- Paul Polman, CEO, Unilever    

    For 20% off, use code LONDON.       

     

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