Please note the following call for papers for the Reputation Institute's
2010 conference. Apologies in advance for cross-postings. A pdf version of
the proposal is also attached. Best regards, - Bill
CALL FOR PAPERS: Proposals are due February 15, 2010
The Reputation Institute is pleased to announce its 14th International
Conference on Corporate Reputation, Brand, Identity and Competitiveness
will be held in Rio de Janeiro, Brazil with support from sponsors
Petrobras, Itaú, and Cemig this May 19 to 21, 2010.
Visit
www.reputationinstitute.com/rio2010 to read about your opportunity
to register for learning and networking activities including Reputation
Institute's:
• Full Slate of Plenary, Breakout, and Poster Sessions led by the world's
leading academics and practitioners in the field of reputation management
(Wednesday 19 May - Friday 21 May);
• International Awards Dinner (Thursday 20 May); and
• A planned evening event taking advantage of Rio's stunning beauty
(Wednesday 19 May).
Conference Theme: The Sustainability Imperative: A Strategic Role for
Reputation Management
We invite top academics and practitioners from all over the world to
participate in keynote panels, breakout discussions, and poster sessions
about the latest developments on how to create impact while addressing
growing demands for companies to respect and contribute to the environment
and society.
A sustainable system aims to generate value and endure, being economically
viable, socially fair and environmentally right. Companies today are
facing increasing pressure from multiple stakeholders for sustainable
behavior. Each group of stakeholders has varying expectations regarding
the company's sustainable operation. This is made evermore clear when
society demands openness and transparency on behalf of large companies;
consumers are willing to pay an extra price on products that guarantee the
source of its raw materials and the destination of its waste; and
investors expect trustful information about the company's operations.
While the theme of sustainability has made its way into the media
spotlight, numerous companies have begun reporting on their environmental
and societal impact in addition to their economic performance.
Balancing multiple stakeholder expectations in this realm with
organizational initiatives is a great challenge for organizations
interested in effectively managing reputation. With the objectives of
promoting the exchange of experiences, showcasing best practices and
further deepening the academic discussion, Reputation Institute encourages
submissions to the 14th Annual Conference on Corporate Reputation, Brand,
Identity and Competitiveness, held in Rio de Janeiro, around the theme "
The Sustainability Imperative: A Strategic Role for Reputation Management".
More than 20 breakout sessions, with up to 4 presenters in each session,
will discuss the following topics, among others:
• The Experiences of Institutions and Companies from BRIC Countries in
Reputation Management
• Business Risk versus Reputation Risk
• Internal and External Alignment of Stakeholder Expectations
• Online Reputation Management
• Linking Shareholder Value with Sustainability
• Media Coverage of Sustainability and its Impact on Reputation
• Identity and Identification
• Brand and Sustainability
• Embedding Values of Sustainability: Discourse and Practices
• Successful Brands and their Strategies for Reputation and Sustainability
• Communication on Sustainability Projects
• Working on Communication and Sustainability Indicators
Submissions:
Please submit a one page summary in English of a paper or case you would
like to present at the 14th Reputation Institute Conference in Rio de
Janeiro by February 15, 2010. The conference committee will evaluate
proposals and provide feedback to each potential presenter. The highest
rated papers will also be invited to publish their work in Corporate
Reputation Review. Full versions of your paper are due by April 10, 2010,
at the latest. All papers will be documented on a CD Rom or USB Flash
Drive in PDF format and given to all conference attendees. Please send
your draft presentation to: Prof. Dr. Cees B.M. van Riel, Reputation
Institute,
conference@reputationinstitute.com.
Doctoral Consortium:
As we do each year, a Doctoral Consortium will be offered to which we
invite leading students preparing for doctoral dissertations on reputation
related topics from around the world. The Consortium is a full day
workshop held on Tuesday May 18 from 10am to 6pm, coordinated and led by a
panel of accomplished professors from the field of reputation. Email
conference@reputationinstitute.com or visit
www.reputationinstitute.com/rio2010 for more information about
participating in the Consortium.
Register now to join us in Rio de Janeiro! For more information on the
conference theme, submission guidelines, pre-conference Doctoral
Consortium, and accommodation information or to register, visit
http://www.reputationinstitute.com/rio2010.
14th International Conference on Corporate Reputation,
Brand, Identity and Competitiveness
19-21 May 2010
Rio de Janeiro, Brazil
Questions? Call RI Brazil at +55 31 3275 4172
or email
conference@reputationinstitute.com.
Come explore developments in Reputation Management in spectacular Rio de
Janeiro!