· Full slate of Plenary, Breakout and Poster Sessions presented by the world's leading academics and practitioners in the field of reputation management
· International Awards Dinner
· A planned evening event exploring the beauty of New Orleans
Conference Theme: Navigating the Reputation Economy
The world is changing rapidly and markets are increasingly influenced by a complex emerging web of interactions among companies, stakeholders, and governments. Research suggests that people care more than ever before about the companies behind the products and services they buy. And stakeholders have become painfully aware that corporate actions have far reaching effects on their lives. As demand for information about corporate strategies and social responsibility increases, the relevance of product-focused messaging is decreasing, and challenges the dominant advertising-based paradigm for differentiation and competitive positioning.
Welcome to the Reputation Economy--a world in which perceptions are reality, in which reputation dynamics drive value creation and value destruction. To succeed in this environment, organizations must learn to navigate the complex web of relationships they inhabit and recognize the growing importance that stakeholder perceptions have on a company's prospects for long-term growth. The conference theme of this year invites both academics and practitioners to join us in presentations and discussions on how companies can better navigate multi-stakeholder relationships and perceptions towards greater success.
Join Us in New Orleans
New Orleans is the ideal city in which to address the emergence of the Reputation Economyand bring together thought leaders from a global community of stakeholders representing the public, private and not for profit sectors. First Hurricane Katrina and now BP's more recent calamitous oil spill into the Gulf have challenged the city's resurgence, making it a fitting place to think about and discuss the complex interactions between the public and private spheres in theReputation Economy.
We invite top academics and top practitioners from all over the world to participate in key note panels about the latest developments on how to create impact in reputation management. More than 20 breakout sessions, with up to 4 presenters in each session, will discuss the following topics, among others:
· Managing Changing Stakeholder Expectations: The "Outside-In Approach" to Stakeholder Alignment
· Reputation Capital as a Critical Asset of the Organization: How Reputation Effects Financial Valuation
· Keys to Successful Reputation Management: Navigating the Brave New World of Stakeholder Engagement
· Implementing Reputation Management: Best Practices Across the Organization
· After the Storm: Renewing New Orleans' Reputation After Hurricane Katrina and BP
· Strategic Renewal: Does Reputation Drive Organizational Change, or Vice Versa?
· Leveraging Who You are As a Company to Drive Growth: Reputation and the Marketing Function
· Online Reputation Management--Anticipating Group Interactions
· Successful Brands & Their Reputation Strategy for International Expansion
· Business Risk & Its Impact on Reputation
· Employees and Alumni as Force Multipliers: Reputation at the Workplace Level
· Reputation at the Country Level: The Rise and Fall of the Great Powers and North/South Relations in the New Decade
· Reputation and Institutional Approaches
· Measuring Corporate Reputation
· Crisis Management and Disaster Recovery: Cautionary Tales from the Front Lines
· Strategic Alignment: Internal Stakeholders and Employee Alignment
· Reputation Freefall
Submissions:
Please submit a one page summary in English of a paper or case you would like to present at the 15th Reputation Institute Conference in New Orleans by November 15, 2010. The conference committee will evaluate proposals and provide feedback to each potential presenter. The highest rated papers will also be invited to publish their work in Corporate Reputation Review. Full versions of your paper are due by April 1, 2011, at the latest. All papers will be documented on a CD Rom or USB Flash Drive in PDF format and given to all conference attendees. Please send your draft presentation to: Prof. Dr. Cees B.M. van Riel, Reputation Institute, conference@reputationinstitute.com. Submissions will be reviewed for their significance and importance in helping researchers and practitioners understand and assess the dynamics of the Reputation Economy.
Doctoral Consortium:
As we do each year, Reputation Institute will offer a Doctoral Consortium to which we invite leading students preparing for doctoral dissertations on reputation related topics from around the world. The Consortium is a full day workshop held on Tuesday, May 17th 2011 from 10 am to 4 pm, coordinated and led by a panel of accomplished professors from the field of reputation. Email conference@reputationinstitute.com or visitwww.reputationinstitute.com/neworleans2011 for more information about participating in the Consortium.
Register Now! For more information about the conference theme, submission guidelines, pre-conference Doctoral Consortium, and accommodation information, or to register, visitwww.reputationinstitute.com/neworleans2011.
15th International Conference on Corporate Reputation,
Brand, Identity and Competitiveness
18-20 May 2011
New Orleans, Louisiana, USA
Questions? Call +1 212 495 3855
or email conference@reputationinstitute.com