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Within the conference theme, we encourage the submission of papers and special session proposals that capture environmental and strategic shifts which global marketing managers face in today's marketplace.

Conference Committee Members:

Professor Michael R. Czinkota, Georgetown University (Chair)

Professor Thomas Cooke, Georgetown University

Professor David Griffith, Lehigh University

Doctor Suraksha Gupta, Brunel University

Professor Andreas Pinkwart, Handelshochschule Leipzig

Conference Coordinators:

Pedro Valenzuela Parcero - pedro.valpar@gmail.com

Kim Boeckmann – kab299@georgetown.edu

Supported by:

Journal of International Marketing (JIM)

Thunderbird International Business Review

SUBMISSION AND DECISION DEADLINES 

Submissions for competitive papers, special topic sessions and roundtable sessions must be received no later than Sunday, January 5, 2014 .Notification of acceptance will be made by Friday, January 31, 2014.  

Papers are to be sent to the respective track chair. The conference's overall theme encompasses the following aspects and encourages submissions in them:

1)      Is honesty always the best policy?

Consistent with the conference theme of 'The Honorable Merchant', manuscripts are particularly encouraged that focus on relationships in a global context, how firms collaborate with customers, suppliers, etc. These efforts should be focused on global relationships and/or within and across emerging and developed markets. The track also welcomes manuscripts focused on more traditional topics within CRM and relationship marketing such as measuring and valuing customer relationships, the link between acquisition, retention and profitability, the importance of reciprocity, procedural, distributive justice, trust, commitment, and relational behaviors in the establishment and maintenance of firm relationships. Both conceptual and empirical works are welcome; in addition to qualitative, quantitative, and mixed-method research approaches.

·         SEND PAPERS TO: Professor David Griffith, david.a.griffith@lehigh.edu

2)      What are the unexpected and unanticipated challenges for the Honorable Merchant in International Marketing and how can we overcome these challenges?

Who will be the key influencer in renewing honorable international marketing behavior? Can universities expand their connectivity with business executives to help them understand, improve and adjust their customs and strategic plans with regards to honorable behavior? Should curative marketing, where the honorable merchant reaches out to right past wrongs, become an integral part of merchant training and behavior?

·         SEND PAPERS TO: Dr. Suraksha Gupta, suraksha.gupta@brunel.ac.uk

3)      What new criteria and behavior emerge from the Honorable Merchant and how can we inculcate these dimensions to future business and policy leaders?

Teaching the dimensions of the Honorable Merchant and international marketing is a challenging task involving considerations of intercultural competences and language skills and requires students to broaden their horizon, both mentally and practically. Papers are encouraged to describe best practices, ideas and/ or proposals for collaboration that give students the best education possible in becoming honorable merchants and that demonstrate pathways of collaboration for universities, firms and governments.

·         SEND PAPERS TO: Professor Andreas Pinkwart, pinkwart@hhl.de

4)      Corruption - global perspectives: what if the Honorable Merchant gets challenged by questionable practices?

We encourage conversations on all aspects of corruption including, government distortion and commercial espionage. We seek contributions from the perspective of governments, businesses and business leaders as well as non-governmental organizations.

·         SEND PAPERS TO: Professor Thomas Cooke, cooket@georgetown.edu

The following pages list the submission instructions. Inquiries related to your submission or general questions about the conference may be found at the website michaelczinkota.com or directed to the conference coordinators (logistics) or conference chair (content).

PROGRAM STRUCTURE

Three options are available for the presentation and discussion of research and scholarly thought:

1. Competitive Papers include full papers that represent completed work by the author(s). 

2. Special Topic Sessions provide the opportunity for focused attention on critical or emerging topics related to the conference theme. 

3. Roundtable Sessions provide opportunities for collaboration and exploration of new topic areas. 

GENERAL SUBMISSION REQUIREMENTS 

All submissions, reviewing, and notification regarding the Conference will be conducted electronically. All submissions should comply with the guidelines for submissions at the Journal of International Marketing (www.marketingpower.com/jim).

SPECIFIC REQUIREMENTS & PROCEDURES FOR EACH CATEGORY SUBMISSION

Competitive Papers

It is mandatory that all accepted papers be presented at the conference by one of the paper's authors. 

Format and Style for Competitive Papers: 

1.      Prepare and submit electronic documents in both Microsoft Word. Submitted papers - including references, exhibits, and appendices - must not exceed 50 double-spaced, word-processed pages prepared in 12-point font. The paper should conform to the manuscript guidelines of the Journal of International Marketing. Authors of accepted papers should revise their work in accordance with reviewers' suggestions.

2.      Please prepare a separate abstract not exceeding 175 words.

3.      To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Manuscripts will be converted to PDFs by the system upon submission. Authors should: 

·         Not include a front page with author-identifying information. This information should be submitted in a separate document. 

·         Remove identifying information from the document properties. For example, in Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange "logo" in upper left), click Prepare -> Properties. Delete any author or university information. Save. 

4.      Authors should submit complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required. 

 The Best Conference Papers will be selected based on recommendations from the reviewers and the conference committee.   

Special Topic Sessions

These sessions are intended to provide opportunities for focused attention to critical topics related to the conference theme. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.  

Format and Style for Special Topic Session Proposals: 

1.      Prepare the proposal in Microsoft Word. Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution within the conference theme. The session should not consist of a series of papers that would be appropriate for competitive session review.

2.      Please prepare a separate abstract not exceeding 175 words. 

3.      Authors should submit complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required. 

Roundtable Sessions

These informal and interactive discussions are intended to provide opportunities for collaborative work and for exploring new topics related to the conference theme and global marketing more broadly. Roundtable session organizers should be experts in the topic area. Creative mechanisms for encouraging and managing discussion are encouraged and should be described in the session proposal.

Format and Style for Special Topic and Roundtable Session Proposals: 

1.      Prepare the proposal in Microsoft Word. Roundtable Session proposals should not exceed 5 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the discussion, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to global marketing. 

2.      Please prepare a separate abstract not exceeding 175 words. 

3.      At the time of submission, provide complete contact information for all roundtable session discussion leaders including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.