Fostering Local Entrepreneurship in a Multinational Enterprise
By Joe J. Amberg and Sara L. McGaughey
Read entire book for free online until the end of August at: http://ow.ly/T7hZ30eh0b1
We often focus on 'success' when studying corporate entrepreneurship, leading to a cumulative bias in our understanding. Instead, through a collaboration between a practicing manager (Joe Amberg) and academic (Sara McGaughey), this research examines corporate entrepreneuring within a large conglomerate multinational enterprise – Siemens AG – in the midst of a prolonged period of business stagnation.
The research documents key drivers and impediments that sustain inertia in low levels of corporate entrepreneuring, and highlights the importance of context, interdependencies between critical factors, and the false promise of universal 'best practice'.
Enjoy!