| International Management: Managing the Global Corporation 1st edition Ashok Som | <v:shapetype stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600"><v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"></v:path></v:shapetype><v:shapetype stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600"> <v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"></v:path></v:shapetype><v:shape style="WIDTH: 2.25pt; HEIGHT: 0.75pt" type="#_x0000_t75"><v:imagedata o:title="" src="file:///C:\DOCUME~1\som\LOCALS~1\Temp\msohtml1\08\clip_image003.emz"></v:imagedata></v:shape> | Dear Friends and Colleagues I am writing to let you know that my new textbook International Management: Managing the Global Corporation was published by McGrawHill, UK. The book is designed to be very user friendly with a comprehensive introduction that spans the theoretical aspects on the subject, readings from experts on the subjects and implications for practice. In addition there are some exciting new features which reflect today's teaching and learning in the field of international management. Comprehensive coverage: The text is divided into four parts - the global strategy imperative, the organizational imperative, the change imperative, the emerging management imperative - each looking at key themes in international management including ethics, managing across cultures, managing global acquisitions and mergers amongst others. Each chapter includes an introduction, two readings and a case, progressing from theory to practice from a management perspective. The uniqueness of this book is its European ethos. Application of theory: The readings enable the student to consider the dominant <st1:country-region w:st="on"><st1:place w:st="on">US</st1:place></st1:country-region> perspectives before applying them to a European context in the case studies. Most cases feature businesses which are in the top three of their sector and so are truly European multinational companies. European cases: The text links international management theory with nine relevant and engaging European cases spanning mobile telecommunications, retail, luxury, media, banking, aviation, construction and steel industry. This is a unique value proposition as it would discuss immediate issues of global European organizations in a multidimensional context while dwelling in examples of European multinationals. Online Learning Centre: High quality teaching and learning resource are available in the form of power point presentations for chapters and teaching note for the cases. The chapter resource discusses the extant theories while the teaching notes for case studies provide a roadmap to understand the context, challenge the analytical abilities and practice the debating skills of participants. This new book dwells on all the core areas whilst being packed with new features making it ideal for an International Management course in the globalized environment of the future. Yours sincerely,
|