Call for Papers
<st1:city w:st="on"><st1:place w:st="on">Berkeley</st1:place></st1:city> Globalization Conference
(LISA @ <st1:city w:st="on"><st1:place w:st="on">Berkeley</st1:place></st1:city>)
Language-Society-Technology
August 3–5, 2009, <st1:place w:st="on"><st1:placetype w:st="on">University</st1:placetype> of <st1:placename w:st="on">California</st1:placename></st1:place>'s Clark Kerr Conference
Center, <st1:place w:st="on"><st1:city w:st="on">Berkeley</st1:city>, <st1:state w:st="on">California</st1:state>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>
This two-day conference (with an additional day of workshops) will focus on globalization-
the business decisions and processes required to do business internationally. This
conference aims to bring together researchers examining the phenomenon of globalization
and so will consider three primary themes:
The social impact of globalization. How does globalization affect the attitudes and
expectations of local communities with regard to goods and services? Does globalization
result in leveling of regional difference or does it increase awareness of and response to
those differences? Does globalization necessarily involve a center-periphery model, or
do recent changes allow for the periphery to challenge the dominance of the center?
How can ethnographic study influence globalization in a positive way?
Language and globalization. Language and culture are both a limiting factor in
globalization and the enabler for globalization.. How do organizations deal with issues of
translation and cultural adaptation (localization) when entering new markets? How can
demand for language best be met in a cost-effective manner that allows organizations to
speak to individuals in their own languages?
Technology. Modern globalization efforts are characterized by a reliance on technical
solutions to reduce costs and expand scope. How do technology and technological
change impact globalization? What technologies are the most effective in meeting
demand? What disruptive technologies are on the horizon?
These themes are to be interpreted broadly and submissions, including multidisciplinary
ones, that engage with globalization in a constructive manner are encouraged.
University and organizational partners include the Localization Industry Standards
Association (<st1:country-region w:st="on">Switzerland</st1:country-region>), Boeing Institute of International Business (<st1:place w:st="on"><st1:placename w:st="on">Saint Louis</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place>),
Institute for Information Management (<st1:placename w:st="on">Cologne</st1:placename> <st1:placetype w:st="on">University</st1:placetype> of Applied Sciences, <st1:country-region w:st="on"><st1:place w:st="on">Germany</st1:place></st1:country-region>),
Brigham Young University Translation Research Group (<st1:country-region w:st="on">USA</st1:country-region>), and <st1:place w:st="on"><st1:placename w:st="on">Lessius</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place>
College (<st1:country-region w:st="on"><st1:place w:st="on">Belgium</st1:place></st1:country-region>).
Presentation slots will be 20 minutes in length. Submissions can be provided as abstracts of
no more than 500 words describing the proposed presentation and may be sent in Word,
RTF, plain text, or Open Office file formats. Abstracts should not include the names of
presenters. Each submission should include a cover letter with the names, affiliation, and
contact information for all authors. The deadline for submissions is March 16, 2009. We will
notify attendees of acceptance in early April 2009. All submissions should be sent to the
conference chair, Patricia Egan, at patricia.egan@lisa.org.