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produce need similiarity measure??

  • 1.  produce need similiarity measure??

    Posted 8 days ago

    Hi Folks,

    we are searching for a measure that gauges the similarity of needs/desires in markets differentiated by international borders.  For example, the car market in Country A demonstrates a desire for components A,B,C, and D.  The car market in Country B demonstrates a desire for components A,C, and F.  So A and C are shared while B, D, and F are not.

    We are searching for a measure that allows us to develop a sample across multiple industries (although, we might limit to a single industry if necessary).  Does anyone have ideas regarding citations we might explore?

    Thanks in advance,

    Ed



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    Edward Levitas
    University of Wisconsin-Milwaukee
    Milwaukee WI
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